Are you looking for ways to round out your social media ad planning for this year?

Have you considered LinkedIn’s Thought Leader Ads?

LinkedIn’s Thought Leader Ads enable brands to boost user-generated content, providing a means to amplify positive comments from their audience. LinkedIn expanded Thought Leader Ads to posts from any user (as opposed to only employees) in March last year, while it added Thought Leader Ads for events in August.

That could be a good way to boost brand credibility, using the reach and resonance of external users’ opinions to build on your brand’s story.

If that sounds interesting, LinkedIn recently put together a guide to Thought Leader Ads, which outlines all the various considerations for the process.

Another note for your planning.