Catégorie : Wordpress

I was walking over to take the stage at SMMW 2026 in Anaheim, California, last Thursday, listening intently to Steve Huffman, founder and CEO of Reddit, talk about the last quarter at Reddit, but more importantly, to get a sense of what the focus would be for the rest of the year. Question after question, […]

OpenAI wants you to know that its technology helps you figure out what to cook for dinner. Google wants you to feel the warmth of a family settling into a new home with Gemini by their side. Anthropic would like you to see its Claude as the clean, trustworthy alternative to the ad-cluttered mess everyone […]

Google Search Relations team members John Mueller and Martin Splitt discussed vibe coding websites on a recent episode of Search Off The Record. Both found that AI coding tools could produce functional sites quickly. But getting SEO right still required specific technical direction, the same kind you’d give a human developer. Telling AI To ‘Add […]

More Google Ads updates are arriving on the heels of Google Marketing Live 2026. Google just announced several bidding and budgeting updates across Search, Shopping, and Performance Max campaigns, including a new beta called Journey-aware Bidding. The feature aims to help Google Ads optimize towards the full lead-to-sale journey instead of relying mostly on front-end […]

Semrush put out an infographic last week. The kind built to be screenshotted into LinkedIn carousels and pasted into webinar decks. Four pillars. The fourth one is called “Technical GEO”: schema, structured data, clean architecture. The line that justifies it: “Ensures AI engines can parse and connect your content.” Ensures. See it live on X/Twitter. […]

OpenAI has officially launched the next phase of advertising inside ChatGPT, introducing a beta self-serve Ads Manager alongside new CPC bidding and expanded measurement tools. The update moves ChatGPT advertising further beyond its original pilot phase. Advertisers can now create and manage campaigns directly through OpenAI instead of relying only on managed partnerships and agency […]

Google’s Martin Splitt and Nikola Todorovic discussed the impact of AI on search, revealing that there’s a new wave of people that are doing things with Google search that is markedly different than in the past and that this is an upward trend. Martin Splitt noted that AI in search is not new and that […]

This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own.  Why does my content get crawled but never cited in ChatGPT or Perplexity? How do I tell if my AI visibility problem is technical or content-quality related? What actually decides whether AI picks my page over a competitor’s? The gap […]

Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take advantage of AI to analyze data, research competition, and improve their ability to provide value. AI And The Web Ecosystem Google’s Martin Splitt asked a question […]

There’s a lesson from the early days of social media that most brands eventually learned the hard way: Social media is not a megaphone. You couldn’t just broadcast your press releases into the feed and expect people to care. The channel had rules. It rewarded conversation, not announcements. The companies that figured this out early […]