Catégorie : Wordpress

Three months ago, I wrote about the Reddit earnings story most marketers missed. That first-quarter call wasn’t the financial story I expected, but looking back, it was Reddit putting the pieces of its future on the record: participation had become too difficult, community creation needed work, human conversation was becoming more valuable, and Reddit Answers could […]

There’s a report that blocking AI training bots with Cloudflare is also blocking legitimate Googlebot and Bingbot from indexing a website. Cloudflare recently announced that this would happen beginning in September. It’s unclear whether this is a fluke or user error but it does serve as a reminder to be aware of the pending change […]

A website made of pages hands a machine half of what it needs. It can read each page on its own, but nothing on the website tells it how the pages relate, and nothing tells it whether what it is reading is still true. Those are two separate gaps. For a while I only had […]

If entity mapping feels familiar, that is because you already ran this play. It is the knowledge graph conversation you were having in 2021, wearing a 2026 outfit. The vocabulary migrated almost intact: entities, not strings; disambiguation; sameAs; relationships between nodes; feed the structure; and the machine understands you. Pull a client deck from four […]

TL;DR AI search reshaped how people discover and evaluate brands in 2025. Visibility now depends on freshness, off-site credibility, content clarity and how clearly content can be interpreted inside answers—not just how it ranks. Brand visibility is in a constant state of fluctuation. Only 30% of brands stay visible from one answer to the next, […]

If you approach European search strategy as a single, unified market, you’ll miss how fragmented and how regulated discovery actually is across the region. This article is the European companion to my recent look at APAC search strategy. Google is still dominant almost everywhere, but the mechanics behind that dominance and the forces chipping away […]

Your bid strategy is a critical lever for PPC success, and the right bid type tells Google’s AI exactly how to spend your budget to hit your specific business goals. Bidding technology has evolved fast, and adapting to each shift can be a competitive advantage in 2026. Google Ads bidding has moved from manual, keyword-by-keyword […]

Google’s Gary Illyes said on LinkedIn that he’d have to check whether a site can safely extend an unavailable_after date. His first read, which he called a gut feeling, was that pushing the date forward is fine, but he left open whether the tag can be trusted for pages that expire and then get renewed. […]

This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. When we ask an AI platform to describe a brand, it almost always knows the answer. But when a buyer asks that same platform which brand to consider, it draws on only a small fraction of the brands it […]

Alphabet reported Q2 2026 earnings, with Google Search & Other revenue up 17% year over year to $63.27 billion. The growth rate eased from 19% in Q1 2026, marking the first decline after four quarters of acceleration. Total Alphabet revenue reached $119.8 billion, up 24% year over year, or 23% in constant currency. It was […]