Catégorie : SEO

Microsoft Clarity has added branded and non-branded query labels, filters, and Share of Authority breakdowns to its AI Citations dashboard. The August 3 update helps marketers answer a basic question: Did an AI system look for your brand by name, or did it find your content while researching a broader topic? Those are two different […]

WordPress announced a security release 7.0.3 to fix twelve vulnerabilities, three of which appear to be fairly serious, with one vulnerability rated 8.9/10 High. Twelve WordPress Vulnerabilities In Core In the past it’s been relatively rare for vulnerabilities to be discovered in WordPress but recently there have been an unusual cluster of vulnerability discoveries, aided […]

Early in my career, I worked at Google helping scale the Ads platform. Billions of dollars in advertiser spend moved through systems my teams worked on, and I got a long look at what separated accounts that compounded from accounts that stalled. It was rarely cleverness. The advertisers who won understood how the machine actually […]

When a buyer asks AI what to choose, the answer names two or three brands and skips the rest. Freshpet is one of the brands consistently cited. Screenshot of Google SERP for [best refrigerated dog food] featuring Freshpet, August 2026 AI Overviews Consistently Cite Freshpet By Name On August 20, in this live session, Freshpet’s […]

Nikita Bier, head of product at X (formerly known as Twitter) posted a series of extraordinary tweets about spam on Twitter, explaining the motivation of some of the spammers, they described types of spam and mentioned that some spammers were using Grok to auto-post spam responses at scale. Nikita Bier spent 24 hours tweeting anti-spam […]

Take a look at how Americans spend their days, and you’ll get a good sense of what they most often ask Google’s AI about. A few subjects break that pattern. People ask about government paperwork, health, money, and legal issues, along with what to buy, far more often than they deal with any of it. […]

Welcome to the week’s Pulse: updates affect the legal footing of the SERP tools you rely on, what it’s worth to keep your content in Google’s index, and where the revenue behind Search is heading. Here’s what matters for you and your work. Search Revenue Grows 17%; Pichai Points To Gemini 4 Alphabet reported Q2 […]

Adding FAQ sections to a set of test pages lifted AI citations. Removing them dropped citations back down. That reversion is the difference between correlation and causation, and almost no team measuring AI search today can produce it. That standard of proof anchored the latest SEJ webinar with seoClarity’s Mark Traphagen, VP of Product Marketing […]

The race to monetize AI visibility services, claiming new acronyms and extending existing fields of practice as whole new trenches of engineering, is something we’ve witnessed a lot over the past couple of years. We’re seeing new entrants to the market because they see a gap, but no one is really stopping to ask the […]

A federal judge dismissed Google’s DMCA claims against SerpApi, ruling that blocking automated access to public search results isn’t considered copyright circumvention when those results include no copyrighted content. Google’s December lawsuit accused SerpApi of violating the DMCA by bypassing SearchGuard, Google’s anti-scraping technology, to collect and resell search results. SerpApi filed a motion to […]