A post on X posted by Sybre Waaijer (publisher of The SEO Framework plugin) recently stirred up a debate about the WPForms Lite WordPress plugin, alleging that it installs a backdoor on user’s websites. Some WordPress users agree that something unusual may be going on while others remain unconvinced. The National Institute of Standards and […]
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]