Catégorie : Social Media

Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will appear inside the ChatGPT experience. The test coincides with the U.S. launch of ChatGPT Go, a low-cost subscription tier priced at $8 per month that […]

An advisory was published about a vulnerability discovered in the Membership Plugin By StellarWP which exposes sensitive Stripe payment setup data on WordPress sites using the plugin. The flaw enables unauthenticated attackers to launch attacks and is rated 8.2 (High). Membership Plugin By StellarWP The Membership Plugin – Restrict Content By StellarWP is used by […]

A security vulnerability was discovered in the popular All in One SEO (AIOSEO) WordPress plugin that made it possible for low-privileged users to access a site’s global AI access token, potentially allowing them to misuse the plugin’s artificial intelligence features and could allow attackers to generate content or consume credits using the affected site’s AIOSEO […]

Most people have a favorite coffee mug. You reach for it without thinking. It fits your hand. It does its job. For a long time, SEO felt like that mug. A defined craft, a repeatable routine, a discipline you could explain in a sentence. Crawl the site. Optimize the pages. Earn visibility. Somewhere along the […]

At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search marketers rush to not only test new products but also scale paid search activity, there is an increasing tendency to […]

The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth. What To Do: Identify Which Marketing Efforts Are Actually Working A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those responses against your digital attribution […]

Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration. Within search marketing, it has helped to greatly scale efforts as […]

Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions about ranking in LLM-based search and chat, debunking the commonly repeated advice to “chunk your content.” But that’s really not the conversation Googlers should be having right now. SEO And The Next Generation Of Search […]

Apple is partnering with Google to power its AI features, including a major Siri upgrade expected later this year. The companies announced the multi-year collaboration on Monday. Google’s Gemini models and cloud technology will serve as the foundation for the next generation of Apple Foundation Models. “After careful evaluation, Apple determined that Google’s AI technology […]

Hosting my podcast, gives me a front-row seat to the unfiltered reality of our industry, the gritty, “in-the-trenches” reality shared by experts who manage millions in spend. Last year, my guests, including Greg Finn, Christine “Shep” Zirnheld, Julie Friedman Bacchini, Andrew Lolk and Shawn Walker didn’t hold back. They dismantled “best practices,” called out platform […]