Catégorie : Social Media

Training for AI search and training for Google are two different races with almost the same training. The industry keeps arguing about what to call the new race. That is the wrong argument. Think about a 100m sprinter and a 60m sprinter. Different disciplines, maybe even different winners. But properly training for those two is […]

Google’s former Chief Scientist, who helped Google become the AI and Search powerhouse that it is today, was recently interviewed by Diana Hu of Y Combinator. He explained that the model people use is increasingly not as important as how the model is used within a larger system of tools, retrieval, and AI agents. His […]

AI crawlers now visit your website thousands of times without sending back a single visitor. That reversal of the web’s old economics set the frame for a recent Search Engine Journal webinar with Conductor. Pat Reinhart, VP of Services and Thought Leadership at Conductor, and Lindsay Boyajian Hagan, VP of Marketing at Conductor, walked through […]

A reader left a comment on the entity mapping article suggesting that the obvious next move was to go win the parametric side. That piece had drawn a line between what a model retrieves at the moment you ask it something and what it already carries in its weights. That comment, I think, accepted the […]

Alphabet’s CEO Sundar Pichai announced that Google DeepMind co-founder and CEO Demis Hassabis is now Chief Scientist of Alphabet and Chair of Google DeepMind. In bigger news, Jeff Dean has announced that he is stepping away from Google and is founding a new AI company called Discovery Loop. These changes may be attributable to the […]

Intent-to-landing-page mismatch is a conversion killer, and now that mistake is being mass-produced by AI referrals. Three independent datasets agree on the shape of the problem: AI systems cite your deep pages as evidence. But the people reading those answers usually land on your homepage. That leaves the homepage to convert someone who was already […]

Rightly or wrongly, publisher discoverability has been taken care of by search for years. Traffic from Google was and is so valuable – and in recent times, so vast from Discover – that reach has never been a problem. Not until very recently. As behaviors, platforms and the internet morph into something less website-friendly, business […]

In my previous Search Engine Journal article, I argued that organizations need to build Brand Sovereignty by becoming the most authoritative source of truth for AI. As AI increasingly serves as the intermediary between businesses and customers, the organizations most likely to be recommended will be those that provide the highest-confidence evidence about their products, […]

Microsoft Advertising introduced its first monthly product newsletter on LinkedIn this week. It brings together several features announced over the past few months while introducing new capabilities across AI reporting, Performance Max testing, and creative review. Rather than focusing on entirely new products, the August update expands existing tools with additional reporting, experimentation, and workflow […]

I have dozens of conversations per week with folks in growth and marketing, ranging from directors, VPs of marketing, and CMOs to SEOs in the nitty-gritty day-to-day. Many of my conversations involve measurement. This is an increasingly challenging topic as traditional SEO metrics are breaking down with the advent of AI answers. Much of the […]