Catégorie : Marketing

Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of optimizing for key performance indicators that no longer reflect how growth happens. The environment has changed, mostly because economic pressure has shifted expectations. At the […]

Google’s John Mueller was asked how many megabytes of HTML Googlebot crawls per page. The question was whether Googlebot indexes two megabytes (MB) or fifteen megabytes of data. Mueller’s answer minimized the technical aspect of the question and went straight to the heart of the issue, which is really about how much content is indexed. […]

Google has launched a core update specifically for Discover, rather than Search more broadly. The February Discover core update began Feb. 5 for English-language users in the U.S., with plans to expand to other countries and languages. Google says the rollout may take up to two weeks. Google has started a Discover […]

Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle” content on their own blogs – ranking the best companies or products in their niche and placing themselves in the No. 1 spot. There are […]

Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and authority. “How do you technically assess whether a site’s internal linking is diluting topical authority rather than strengthening it?” What Is Topical Authority In essence, topical authority is the concept of […]

How Links, Mentions, and Authority Influence Rankings and AI Discovery Authority and presence across the web continue to play a central role in search visibility, even as AI-driven experiences reshape how SERPs appear.  Links, brand mentions, and trust signals continue to influence how Google evaluates credibility, both in traditional rankings and in AI-powered SERPs. The […]

It’s been in the works for a while, but today, X has officially launched the capacity to include images in polls within your X posts. As you can see in this example posted by X’s Head of Product Nikita Bier (and viewed on desktop), you can now add large images to each of your X […]

So, now that TikTok USDS JV (the actual name of TikTok’s American version) is back on track, and free from the technical glitches that have spooked users over the past week, will it continue to be the top short-form video platform for cultural trends, or will alternatives, like UpScrolled, continue their rise, making them a […]

Despite questions about the effectiveness of Australia’s under 16 social media ban, and the logic behind implementing this into law, more regions are set to follow suit, with Spain being the latest nation to push for new rules that would ban young teens from social media apps. As reported by Politico, Spanish Prime Minister Pedro […]

LinkedIn has shared some new insights into the evolving B2B marketing landscape, and how marketers can tap into the latest shifts in order to maximize their advertising performance, and resonate with key decision makers. LinkedIn’s been exploring key B2B market trends over the past few weeks, with the rise of video and events also now […]