The updated metric aims to better account for CTV, which often has multiple viewers per session. Source link
When Marketing Leaders Can’t Explain Search Performance
Search marketing produces an enormous amount of performance data, but many marketing leaders still struggle to explain what those results mean for the business. SEO and paid search reports often focus on visibility, clicks, and conversion metrics. And, in many cases, data sources for that information don’t match up, as I explored in my previous […]