LinkedIn has shared tips on posting frequency and video content. Source link
X looks to improve its incentives for original creators
The moves will also help X to clean up its data streams which power its AI projects. Source link
Catégorie : Marketing
YouTube updates unique reach calculation, adds music for still image posts
The updated metric aims to better account for CTV, which often has multiple viewers per session. Source link
When Marketing Leaders Can’t Explain Search Performance
Search marketing produces an enormous amount of performance data, but many marketing leaders still struggle to explain what those results mean for the business. SEO and paid search reports often focus on visibility, clicks, and conversion metrics. And, in many cases, data sources for that information don’t match up, as I explored in my previous […]
LinkedIn wants to limit the reach of AI-generated content
The company is implementing measures to limit the rise of artificial intelligence slop, while simultaneously rolling out more ways to incorporate the tech. Source link
LinkedIn expands ad performance verification
The platform extended its partnership with DoubleVerify to offer post-bid assurance, allowing brands to understand where and how ads are delivered. Source link
LinkedIn expands access to Crosscheck AI
The platform is rolling out its artificial intelligence comparison tool to U.S. users in May, and will offer the feature more widely in the coming months. Source link
SpaceX filing provides insight into X, Grok and xAI
The new document, published ahead of a planned initial public offering, outlines revenue and user activity and gives a look at Elon Musk’s broader plans. Source link
Report looks at how LinkedIn is dominating B2B queries in AI chatbots
A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles. Source link
TikTok partners with Paul McCartney for album launch
The former Beatle is releasing “The Boys of Dungeon Lane” alongside a premiere event on TikTok Live that will feature a Q&A session with fans. Source link