Catégorie : Marketing

As the online shopping process evolves, Google is looking to help retailers tap into the latest era of AI-assisted discovery, and maximize sales opportunities via AI-assisted means. This week, at the National Retail Federation conference, Google has announced a range of AI-based features for retailers that are designed to provide more connection opportunities in the […]

Pinterest is making a pitch to marketers looking to connect with Gen Z consumers, by highlighting how the app facilitates discovery, without the pressure of aligning with broader trends or making users feel like they’re being told what to think. Which, according to Pinterest, is a key problem: “These days, it feels like we all […]

Look, I may be one of the few holdouts who still thinks that Meta’s metaverse concept isn’t dead, and that the company remains focused on bringing its VR social worlds to fruition for the next generation, even if it’s not discussing those plans publicly at the moment. But Meta’s own cost-cutting efforts don’t support that, […]

Meta’s going “nucular,” as the Penguins of Madagascar would say. Meta has announced a new set of partnerships that will expand the operation of three nuclear power plants in the U.S., in order to meet its growing power requirements and facilitate its development goals. Which, primarily, means more power for AI, and more nuclear energy […]

X’s tagline for 2026 may well be “one battle after another,” with the platform launching yet another legal case, this time against the National Music Publishers Association (NMPA), along with a group of publishers, over music licensing, and the negotiation of music rights payments based on X usage. Which, if successful, could save the company […]

TikTok is expanding its Marketing Partners Program once again, this time with a new “Channel Sales Partner” element, which will connect prospective TikTok advertisers to platform expertise that’s aligned with their specific business requirements. TikTok’s Marketing Partners Program includes a broad range of recognized experts, ranging from creative to measurement, with its new “Channel Sales […]

Meta has continued its trend of employing Trump-aligned staff to senior leadership roles, with former Republican staffer Dina Powell McCormick joining the company as President and Vice Chairman. Powell McCormick has been on Meta’s Board of Directors since April last year, giving her a level of experience in seeing Meta’s shift towards AI development. And now she will […]

Meta has shared an update on its efforts to align with Australia’s new teen social media ban, which puts the onus on social platforms to keep all teens under the age of 16 off their platforms, or face significant financial penalties. The new law went into effect on December 10th, and thus far, Meta says […]

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. X is kicking off the new year in fight mode, with the platform now facing potential restrictions in several regions over its Grok AI chatbot, and its capacity to be used as a CSAM tool. As we […]

When Google announced that shoppers could complete purchases directly in AI Mode, the focus was on convenience and technical capability. A retailer who emailed Search Engine Journal raised different questions about what gets lost when the transaction moves to Google’s surfaces. The retailer cited concerns that customers never visit the store, see accessory recommendations from […]