Catégorie : Marketing

AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable […]

Will 2026 be the year that TikTok shopping becomes a major force for Western consumers? TikTok’s parent company ByteDance has already seen big success with in-stream shopping in the Chinese version of the app (Douyin), with the platform generating around $500 billion in GMV in 2025. And while TikTok users haven’t been as enthusiastic about […]

Look, I’m not saying that TikTok is likely to be banned in the U.S. later this month, but… While reports just before Christmas suggested that a TikTok U.S. deal had been signed, ensuring that the app would remain in operation in America, with a local version of the platform to be sold into U.S. ownership, […]

Santa’s coming! The world waits with excitement and anticipation for the arrival of Santa Claus as he starts his world tour for 2025. Children (and adults) everywhere are eager to track the man in the red suit as he defies the speed limit to make his journey across the globe in just one night. To […]

I’ve been covering social media for a long time now, more than a decade in fact, and I can tell you one thing that I’ve learned about Instagram chief Adam Mosseri: He’s a corporate drone, with little personality or passion about anything in particular, and no matter what, he’s going to tow the company line, […]

Meta has acquired yet another AI start-up as part of its expanded mission towards AI “superintelligence,” with AI chatbot company Manus joining the Meta flock. Manus, which says that it builds “general AI agents as the action engine for life,” and describes its mission as “extending human reach by giving everyone the code to leverage […]

TikTok’s looking to double down on sports content in the app, with a new “TikTok Gameplan” resource that’s designed to help sports clubs and organizations build their presence in the app. As you can see in these example screens, TikTok’s Gameplan tools include a range of add-on tools that can help sporting organizations stand out […]

It’s a new year, which means that it’s time to map out a pathway forward, and put some kind of plan in place for your business or personal brand growth (if that’s what you’re after) in 2026. But with so much changing so constantly, it can be hard to know what you should be focused […]

If you’ve been following this series of exploration of vectors and their application in SEO, we have covered the building blocks of the plugin I’m sharing with you: Understanding the basics. Solving content issues. Scaling up to handle massive amounts of data. Automating 301 redirects at scale. Running Python scripts in a terminal is powerful, […]

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Wanna’ know who’s still using X, and what they’re discussing the most in the app? Note: It’s not politics, despite that seemingly being what gets the most attention these days. X has published an overview of key […]