Catégorie : Social Media

Peer recommendations are the most trusted information source for B2B buyers, according to a new report from Reddit and SurveyMonkey. AI chatbots ranked near the bottom. What They Found The report surveyed 1,200 U.S. business decision-makers. Among respondents, 73% said they trust peer recommendations when evaluating business purchases. That’s well ahead of vendor websites (55%), […]

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is […]

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For a while now, SERP features have made SEO for ecommerce distinctly different from other verticals like B2B or local. And yet, most teams still measure success against classic search results. Without third-party tools, it’s hard to get a full picture from the […]

This week’s Ask an SEO asked : “We’re getting penalized by Google for thin content, but many of our products naturally have similar descriptions. What creative solutions have you seen work for ecommerce sites with large, similar product catalogs?” This is a question that comes up a lot, and the answer is easy. Don’t optimize […]

The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and most marketing teams haven’t caught up yet. That’s why we built SEJ Live. It’s a free, half-day virtual event on March 11 from 12 to […]

A new study reported an increase in mental fatigue tied to heavy AI use. Marketing workers were hit hardest at 26%. A Harvard Business Review article by researchers from Boston Consulting Group and the University of California, Riverside reports that 14% of 1,488 full-time U.S.-based workers surveyed experienced what the authors call “brain fry.” They […]

In a podcast interview, Google VP of Search Liz Reid described two ways LLMs are changing what Google can index and how it ranks results for individual users. Reid told the Access Podcast that multimodal AI models now allow Google to understand audio and video content at a deeper level than was previously possible. She […]

Google’s self-referencing in AI Mode has risen to more than three times its level nine months ago, according to a new SE Ranking report analyzing 1.3 million citations. Google now accounts for 17% of all AI Mode citations, more than YouTube, Facebook, Reddit, Amazon, Indeed, and Zillow combined. When YouTube is included, Google-owned properties make […]

Welcome to SEO Pulse: this week’s updates affect how AI Overviews select sources, how far AI search has expanded across industries, and what two search engines now say about optimizing for AI. Here’s what matters for you and your work. AI Overview Citations From Top-Ranking Pages Drop To 38% Ranking in Google’s top 10 is […]

Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to set guardrails for AI-generated ad copy across Search and Performance Max campaigns. At the same time, VRC non-skip ads are now generally available globally, expanding […]