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Blog

TikTok’s US Deal Will Be Reviewed by Oversight Committee

Here’s an interesting wrinkle to the U.S. TikTok deal: Congress doesn’t even know if the new U.S. ownership arrangement complies with the letter of the law, and meets the requirements of the Senate-approved “Protecting Americans from Foreign Adversary Controlled Applications Act.”  That’s because the new U.S. ownership arrangement doesn’t totally separate TikTok from its Chinese […]

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Google’s New User Intent Extraction Method

Google published a research paper on how to extract user intent from user interactions that can then be used for autonomous agents. The method they discovered uses on-device small models that do not need to send data back to Google, which means that a user’s privacy is protected. The researchers discovered they were able to […]

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The analytics blind spot: Why 70% of marketers can’t prove social media ROI (and how to fix it)

The problem nobody wants to admit You’re scrolling through last month’s social media metrics. Thousands of impressions. Tons of engagement. Your following is growing. But when you get asked « What’s the actual business impact? »… You freak out. Take a deep breath, you’re not alone. Only 30% of marketers can clearly demonstrate social media’s business impact […]

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