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YouTube has announced updates to the YouTube Partner Program, starting February 1, 2027. New creators will need twice the current watch hours or Shorts views to earn revenue from ads and Premium. But channels already in the program will keep their YPP status under the new entry rule. Additionally, YouTube’s help pages list a few […]

A post on X posted by Sybre Waaijer (publisher of The SEO Framework plugin) recently stirred up a debate about the WPForms Lite WordPress plugin, alleging that it installs a backdoor on user’s websites. Some WordPress users agree that something unusual may be going on while others remain unconvinced. The National Institute of Standards and […]

Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]

Google’s new Ask Advisor compares your Google Analytics campaign performance with anonymized averages from similar businesses, helping you see how you’re doing. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and Google Analytics. This new benchmarking feature is accessible […]