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Google’s December core update ran from December 11 to December 29. Early analysis shared after the rollout points to a familiar pattern. Sites with narrower, category-specific strength appear to be gaining ground against broader, generalist pages in several verticals. Aleyda Solís, International SEO Consultant and Founder at Orainti, published an analysis on LinkedIn breaking down […]
AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the right prompt, tasks like creating negative keyword lists, quick ad copy variations, and summarizing reports for clients can become […]
AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable […]
Landing pages are a core part of the user journey, influencing ad performance, conversion rates, and how effectively you can test, personalize, and scale your marketing. Lead generation isn’t just about driving traffic; it’s about delivering seamless, trustworthy landing page experiences that convince visitors to take the next step. Even the best ad campaigns can […]
Will 2026 be the year that TikTok shopping becomes a major force for Western consumers? TikTok’s parent company ByteDance has already seen big success with in-stream shopping in the Chinese version of the app (Douyin), with the platform generating around $500 billion in GMV in 2025. And while TikTok users haven’t been as enthusiastic about […]
Look, I’m not saying that TikTok is likely to be banned in the U.S. later this month, but… While reports just before Christmas suggested that a TikTok U.S. deal had been signed, ensuring that the app would remain in operation in America, with a local version of the platform to be sold into U.S. ownership, […]
Santa’s coming! The world waits with excitement and anticipation for the arrival of Santa Claus as he starts his world tour for 2025. Children (and adults) everywhere are eager to track the man in the red suit as he defies the speed limit to make his journey across the globe in just one night. To […]
Every December, brands battle for something far more valuable than views: emotional resonance. And according to new data from DAIVID, 2025 may be one of the strongest holiday seasons yet for emotionally engaging advertising across North America. This year shows an acceleration of trends I’ve long argued shape effective holiday storytelling: nostalgia, warmth, joy, and […]
Magento, now officially Adobe Commerce (but still known as Magento with SEOs), remains a powerful but demanding ecommerce platform, especially in the Magento 2 era. Adobe Commerce can deliver strong organic performance when built and optimized correctly, but it requires careful attention to technical SEO, site speed, and structured data. This guide outlines key Magento/Adobe […]
Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once you start running the numbers. Both channels play very different roles, and both come with their own timelines, risks, and expectations. Leadership wants predictable performance. Teams want room to test. […]