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If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the classic PPC audit. Here is the challenge today: Tactical audits matter less than you think. In an age of AI automation, a […]
Google Discover is largely a mystery to publishers and the search marketing community even though Google has published official guidance about what it is and what they feel publishers should know about it. Nevertheless, it’s so mysterious that it’s generally not even considered as a recommender system, yet that is what it is. This is […]
A vulnerability advisory was published for the NotificationX FOMO plugin for WordPress and WooCommerce sites, affecting more than 40,000 websites. The vulnerability, which is rated at a 7.2 (High) severity level, enables unauthenticated attackers to inject malicious JavaScript that can execute in a visitor’s browser when specific conditions are met. NotificationX – FOMO Plugin The […]
An advisory was published about a vulnerability in the popular Advanced Custom Fields: Extended WordPress plugin that is rated 9.8, affecting up to 100,000 installations. The flaw enables unauthenticated attackers to register themselves with administrator privileges and gain full control of a website and all settings. Advanced Custom Fields: Extended Plugin The Advanced Custom Fields: […]
Google Ads’ Performance Max Smart Bidding is finally delivering real results for teams that know how to work with it. As marketers are forced to give PMax more control, many are struggling to understand exactly how to structure automated Google Ads campaigns and accounts. In this webinar, the marketing leadership team at DigiCom, a 2025 […]
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone. Google’s Performance Max (PMax) campaigns have transformed ecommerce advertising since launching in 2021. For many […]
It’s not over yet… Despite a federal judge ruling against the FTC in its long-running antitrust case against Meta back in November, the FTC has today announced that it’s appealing the ruling, which will force Meta back to court once again, and drag the case into its fifth year of litigation. And based on all […]
This is your periodic reminder that TikTok could still be banned in the U.S., because as of right now, despite various assurances from the Trump Administration that a deal will be done ahead of the current extension deadline, there’s been no official statement from TikTok, nor parent company ByteDance, to confirm that any such deal […]
Hostinger analyzed 66 billion bot requests across more than 5 million websites and found that AI crawlers are following two different paths. LLM training bots are losing access to the web as more sites block them. Meanwhile, AI assistant bots that power search tools like ChatGPT are expanding their reach. The analysis draws on anonymized […]
This could provide a significant boost for Reels creators. Late last week, Meta announced an update to its AI translation options for Reels, with an additional five languages now available within its translation options. Meta first launched its AI translation for Reels in August last year, enabling users to translate English and Spanish language clips, […]