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Last Friday afternoon, Digg died. Again. Two months. That’s how long the relaunch lasted before CEO Justin Mezzell pinned a eulogy to the homepage. The platform had raised $15-20 million. It had Kevin Rose. It had Alexis Ohanian – Reddit’s co-founder, no less. It had promises that AI would “remove the janitorial work of moderators […]

Enterprise SEO doesn’t fail because teams lack knowledge. It fails because they’re invited too late. In most large organizations, SEO still operates in a reactive posture. Teams review pages after launch, run audits, document issues, file tickets, and then wait, often for months, for other teams to implement changes. Modern search visibility is no longer […]

SEO, like most organic and non-advertising or paid channels in digital marketing, is labor-intensive. Yes, there are software suites, analytics platforms, research tools, and a number of other things that help in the tech stack. We all have our favorites, and no one is (or should) be doing SEO like I was in 2008 (despite […]

An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy […]

Google’s John Mueller answered a question about moving to HTTPS, explaining why the process of making a site secure is actually a major undertaking that can have a negative impact on rankings. Loss Of Top 3 Google Rankings A person asked on Reddit why they lost their top 3 rankings in Google after making their […]