Google Ads Liaison Ginny Marvin addressed several advertiser questions about AI Search, Qualified Future Conversions (QFC), and YouTube Creator Partnerships in the latest edition of the Ads Decoded newsletter and accompanying video. The community Q&A followed Google Marketing Live and focused on topics that have generated ongoing questions from advertisers, including AI Search eligibility, long-term […]
Evergreen Content Is Over – The Individual Is The Only Strategy Left
Everywhere I look, the most interesting work in publishing and search is not coming from the big publisher titles. It is coming from individuals. Do individuals now hold all the power, and is the future of content to be found on Substack? When I spoke with Harry Clarkson-Bennett recently about publishers surviving AI, I put […]