The agentic web is the layer of the internet where AI agents, acting on behalf of humans, discover, read, and transact with websites. It exists alongside the human web and is measured separately. For most of the internet’s history, three classes of visitor showed up at a website: humans, search engine crawlers, and robots running […]
Google Tests Dedicated AI Search Reports In Search Console
Google is beginning to test two new Search Console features. One is a toggle that lets you control whether your site appears in generative AI Search features. The other is dedicated performance reports showing when URLs from a site appear in generative AI features across Search and Discover. Both features are rolling out to a […]