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When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix is to feed them more […]
If your organic traffic is down but your pipeline looks fine, you’re not imagining it. AI-generated answers are intercepting the journey earlier, meaning users are getting what they need from a citation or a recommendation before they ever hit your site. The click never happens. But the influence did. That’s the measurement problem most marketing […]
The revision divides viewing history into content types, including video and long-form articles, so users can more easily find previously viewed posts. Source link
The focus of Instants is immediate, in-the-moment sharing via disappearing images. Source link
A new report from the app examined teen behavior online and offered insights into the perspective of younger users. Source link
The app’s sixth annual event was a showcase for its updated marketing offerings, including new artificial intelligence-powered elements. Source link
The app has been expanding its sports engagement, and 59% of users say watching events on TikTok is more fun than viewing actual games. Source link
The new feature offers users an enhanced level of privacy and security, but raises concerns regarding the safety and accuracy of chatbot responses. Source link
Elon Musk’s xAI chatbot is struggling to compete with similar artificial intelligence projects from OpenAI, Meta and Google, per the Wall Street Journal. Source link
The TikTok Real program incorporates insights from more than 300 experts and is designed to remove fake products from the app. Source link