Catégorie : Marketing

Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked 1,885 web pages that added JSON-LD schema. Each page was matched against control pages that never added schema, and citation changes were measured across Google […]

Google’s Keyword Team published their recap of the biggest AI announcements from April 2026. Cloud Next ’26 introduced the Gemini Enterprise Agent Platform and Google’s eighth-generation TPUs, built for agentic workloads. Google also released Gemma 4, described as byte-for-byte the most capable open model available, along with Deep Research Max for advanced autonomous data synthesis […]

Most growth audits are a performance. Someone shows up with a slide deck, interviews a few stakeholders, and delivers a 40-page PDF that lives in a drawer. The team feels busy for three weeks, and nothing changes. I’ve been on both sides of that transaction, and I got tired of it. At my growth consultancy, […]

Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the interface and APIs. The update offers some clarity about which reporting periods will remain available and what advertisers may need to preserve on their own. Google Ads Reporting Data Availability Google Ads reporting data will […]

The New York Times recently published an opinion piece suggesting that the company is at the beginning of the end, but it’s more complicated than that. Source link