Catégorie : Marketing

Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they need to know which topics appear in the content and how they relate to one another so that they can identify your areas of authority. For brands with multiple […]

TikTok has outlined some new age assurance measures that it’s deploying across Europe, as more EU nations consider higher social media age limits, while the platform has also provided details of its broader contribution to the EU economy, in order to showcase its benefits. First off, on teen restrictions, TikTok says that, soon, it will […]

If you’re trying to get your head around the impact of generative AI on the broader digital landscape, this new visualization from the team at Visual Capitalist will help. The below graphic, based on data from Sensor Tower, shows the astronomical growth of generative AI apps, which are now among the most downloaded tools, just […]

Amid ongoing discussion around increased restrictions on teen social media use, in many regions, Meta has published a response of sorts to the main claims being leveled against social media, and its own platforms specifically, in regards to negative impacts. Which is in line with Meta’s ongoing opposition to teen social media bans, that social […]

One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is that Meta’s Twitter clone Threads is likely to overtake the app formerly known as Twitter, X, in terms of active users. Which would mark a major shift in the social media landscape, a […]

This should be interesting. As part of its renewed effort to get more creators posting long-form content to the app, X has announced that it will pay out a million dollars to the author of the most popular X article posted during the current payout period, which ends on January 30th. As per X: “We’re […]

Google’s John Mueller recently answered a question about phantom noindex errors reported in Google Search Console. Mueller asserted that these reports may be real. Noindex In Google Search Console A noindex robots directive is one of the few commands that Google must obey, one of the few ways that a site owner can exercise control […]

Welcome to this week’s Pulse. Google is laying more groundwork for agent-led shopping, Google Trends is getting a Gemini helper inside Explore, and Google appears to have responded to a report we covered last week on AI Overviews health queries. Here’s what matters for you and your work. Universal Commerce Protocol (UCP) Brings Agent Checkout […]

Google’s AI Overviews may be relying on YouTube more than official medical sources when answering health questions, according to new research from SEO platform SE Ranking. The study analyzed 50,807 German-language health prompts and keywords, captured in a one-time snapshot from December using searches run from Berlin. The report lands amid renewed scrutiny of health-related […]

Pinterest has published a new marketing guide for 2026, which covers off on all the key moments and celebrations that you need to keep in mind for tie-in opportunities. And given that Pinterest is used by many people for planning, it could be worth taking a look, and ensuring that you’re setting up your campaigns […]