Catégorie : Marketing

While calls for increased social media restrictions for teens are rising, with many nations now looking to follow Australia’s lead in enacting higher age limits, two new studies (highlighted by TechDirt) have added more fuel to the debate, with both showing that social media isn’t definitively harmful for teens. In fact, in many cases, it’s […]

Google has announced a new series of updates to its Demand Gen campaigns, including data on brand searches stemming from a Google ad, scannable QR codes within YouTube videos on CTV and improved hotel booking options from travel feeds. Some handy updates, which could help you drive more direct response from your promotions. First off, […]

As it works to align with the expanding push for increased teen social media restrictions, Snapchat has announced some new updates to its Family Center tools, which will give parents more insight into how their kids are using the app, and who they’re connecting with. First off, parents will now be able to view expanded […]

The following are five things that anyone can do to establish authoritativeness and trustworthiness that can be communicated quickly and contribute to earning more links. The trick to this technique is that you have to put some time into these tactics first but the rewards after you are done are links, lots of them. The […]

It’s taken it a while to catch up, but X is now latching onto the “Starter Packs” trend that was first popularized by Bluesky back in 2024. Starter Packs make it easier for new users to find relevant people to follow in a specific niche, which is helpful for new users when they first open […]

TikTok has announced some new ad options for streaming service providers, which will provide more ways for VOD companies to connect with TikTok’s highly engaged, younger-skewing audience. And TikTok users are very into the latest movies and TV shows: More than 6.5 million posts about film and TV are shared every day in the app […]

Meta has announced a new series of accelerator grants to fund research into the expanding opportunities of AI glasses, in order to drive improvement in various sectors. Which, in the broader context of the supposed move away from the metaverse, is interesting, considering that Meta also awarded similar grants and funding for projects exploring the […]

Yeah, I’m not sure that this will be the win that IG hopes. As some users have noticed in the app, Instagram is currently testing out an update to the profile display, which would change your “Following” count to “Friends” instead, the people who mutually follow you in the app. As you can see in […]

TikTok has announced some new updates to its AI-powered Smart+ campaigns, including enhanced creative selection for promotions, the expansion of duplication and draft mode, and ad previews for creative combinations. So, basically, more ways to use TikTok’s AI ad tools for creative options, giving you more ways to expand your ad campaigns, and, ideally, reach […]

YouTube CEO Neal Mohan has published his latest overview of what he’ll be focused on in the year ahead, as the platform continues to become a bigger part of the media ecosystem, and a more established and trusted source of information and entertainment. Indeed, based on rising Connected TV data, YouTube is now just as […]