Catégorie : Marketing

X is looking to get more creators posting to the app once again, by upping the payouts from its creator revenue share program, and enabling more people to use its long form Articles option to upload content direct to the app. Which, given that xAI needs as much real-time data as possible to fuel its […]

As part of your New Year preparations, it’s worth taking a moment to consider how the online landscape is changing, and as a result, which aspects of digital marketing will have the biggest impact in 2026. Because digital connection is now the most prominent form of interactivity, and the key way that people get information, […]

Meta is seemingly still working to better align with the Trump Administration, and the expectations of the Trump White House around content and governance. Which, given Meta’s ongoing battles with EU regulators, makes sense, as Meta continues to seek U.S. government support in pushing back against the billions in fines being regularly handed down to […]

Honestly, I don’t get rich guy math sometimes. Today, Elon Musk’s xAI announced that it has completed its latest funding round, raising an additional $20 billion, and putting xAI’s valuation up to around $230 billion in total. As per xAI: “xAI completed its upsized Series E funding round, exceeding the $15 billion targeted round size, […]

2026 is going to be the year that AR comes into the mainstream, and Meta’s looking to take the first steps in order to maximize its position as the leader in the digital wearables field, with the announcement of a range of new Meta Display glasses features at CES. Meta’s Display glasses are not full […]

Pinterest is launching a new TV-like series on Roku TV, which will feature a range of well-known creators partnering with Pinners to help bring their Pinterest boards to life. As you can see in the preview, the new “Bring My Pinterest to Life” series will look to turn people’s Pin ideas into real-life experiences and […]

Meta is seemingly still working to better align with the Trump Administration, and the expectations of the Trump White House around content and governance. Which, given Meta’s ongoing battles with EU regulators, makes sense, as Meta continues to seek U.S. government support in pushing back against the billions in fines being regularly handed down to […]

This could help with your 2026 planning. TikTok has released a new set of regional marketing calendars, highlighting all the key events in your region that you should be planning for with your tie-ins. As you can see in this example, TikTok’s event calendars provide an overview of key seasonal considerations, as well as notes […]

Google published a research paper about helping recommender systems understand what users mean when they interact with them. Their goal with this new approach is to overcome the limitations inherent in the current state-of-the-art recommender systems in order to get a finer, detailed understanding of what users want to read, listen to, or watch at […]

Reddit’s adding its own AI-powered ad campaign type, with its new Max Campaigns able to “predict the value of every ad impression,” helping to boost performance by estimating the best audience for your promotions. Essentially, Reddit’s getting its own version of Meta’s Performance Max, or TikTok’s Smart+ campaigns, with AI-powered targeting helping to drive results, […]