Catégorie : Marketing

I’ve been covering social media for a long time now, more than a decade in fact, and I can tell you one thing that I’ve learned about Instagram chief Adam Mosseri: He’s a corporate drone, with little personality or passion about anything in particular, and no matter what, he’s going to tow the company line, […]

Meta has acquired yet another AI start-up as part of its expanded mission towards AI “superintelligence,” with AI chatbot company Manus joining the Meta flock. Manus, which says that it builds “general AI agents as the action engine for life,” and describes its mission as “extending human reach by giving everyone the code to leverage […]

TikTok’s looking to double down on sports content in the app, with a new “TikTok Gameplan” resource that’s designed to help sports clubs and organizations build their presence in the app. As you can see in these example screens, TikTok’s Gameplan tools include a range of add-on tools that can help sporting organizations stand out […]

It’s a new year, which means that it’s time to map out a pathway forward, and put some kind of plan in place for your business or personal brand growth (if that’s what you’re after) in 2026. But with so much changing so constantly, it can be hard to know what you should be focused […]

If you’ve been following this series of exploration of vectors and their application in SEO, we have covered the building blocks of the plugin I’m sharing with you: Understanding the basics. Solving content issues. Scaling up to handle massive amounts of data. Automating 301 redirects at scale. Running Python scripts in a terminal is powerful, […]

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Wanna’ know who’s still using X, and what they’re discussing the most in the app? Note: It’s not politics, despite that seemingly being what gets the most attention these days. X has published an overview of key […]

Listen to the article 7 min This audio is auto-generated. Please let us know if you have feedback. Are you looking to make LinkedIn a bigger focus in 2026? This will help. LinkedIn’s VP of Product Management Gyanda Sachdeva has shared some new insights into key engagement trends in the app, as well as pointers […]

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok has announced that it’s expanding its partnership with the International Ski Federation (FIS), in order to bring more winter sports content to the platform, and help to build on rising engagement in the app. And with […]

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. This could be a handy one for creators, with X adding a new “Creator Studio” hub in the left-hand menu of the app, which provides a one-stop shop for X’s various creator tools and options. As you […]

Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. LinkedIn has shared some new insights into how SMBs can maximize their success in the app, by building a credible, trusted presence, through regular posting and engaging, which will expand your network, and drive more opportunities. LinkedIn’s […]