Catégorie : Marketing

If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the classic PPC audit. Here is the challenge today: Tactical audits matter less than you think. In an age of AI automation, a […]

Google Discover is largely a mystery to publishers and the search marketing community even though Google has published official guidance about what it is and what they feel publishers should know about it. Nevertheless, it’s so mysterious that it’s generally not even considered as a recommender system, yet that is what it is. This is […]

Google Ads’ Performance Max Smart Bidding is finally delivering real results for teams that know how to work with it. As marketers are forced to give PMax more control, many are struggling to understand exactly how to structure automated Google Ads campaigns and accounts. In this webinar, the marketing leadership team at DigiCom, a 2025 […]

It’s not over yet… Despite a federal judge ruling against the FTC in its long-running antitrust case against Meta back in November, the FTC has today announced that it’s appealing the ruling, which will force Meta back to court once again, and drag the case into its fifth year of litigation. And based on all […]

This is your periodic reminder that TikTok could still be banned in the U.S., because as of right now, despite various assurances from the Trump Administration that a deal will be done ahead of the current extension deadline, there’s been no official statement from TikTok, nor parent company ByteDance, to confirm that any such deal […]

This could provide a significant boost for Reels creators. Late last week, Meta announced an update to its AI translation options for Reels, with an additional five languages now available within its translation options. Meta first launched its AI translation for Reels in August last year, enabling users to translate English and Spanish language clips, […]

YouTube’s tweaking the design of its video management options for creators, while it’s also looking to simplify the upload flow, in order to reduce confusion, especially when posting Shorts clips. First off, on video management, YouTube says that it’s looking to simplify the creator experience by “consolidating multiple entry points to the video list on […]

Should Meta be allowed to permanently ban the profiles of public figures if they repeatedly violate the platform’s rules? This has been a contentious question in recent years, due to the significance of Facebook’s presence, and the role it now plays in our broader information ecosystem. As a private company, Meta can make a decision […]

Elon Musk has come through on his promise to publish the latest version of the X “For You” feed algorithm, which provides more insight into how X is looking to maximize user engagement, and ensure you’re seeing the most relevant posts every time you log into the app. And considering that the average X user […]

Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they need to know which topics appear in the content and how they relate to one another so that they can identify your areas of authority. For brands with multiple […]