Catégorie : Marketing

TikTok is clearly making sports a priority this year, with the platform announcing another sports partnership, this time with FIFA, which will see TikTok hosting exclusive content around the 2026 FIFA World Cup. As explained by TikTok: “TikTok will become FIFA’s first-ever Preferred Platform, which will lead to an enhanced level of collaboration and integration, […]

WhatsApp is moving ahead with its usernames change, with a new update now hiding user phone numbers entirely when viewing their WhatsApp profile. As you can see in this example, posted by Android Police, WhatsApp is currently developing a new profile display that will hide user phone numbers, and will only display your chosen username […]

Okay, I’m not sure how significant this is, but YouTube seems to think that this is a pretty big deal, and for at least some creators, it probably is. Today, YouTube has announced some changes to its search filter options, which aim to clarify the purpose of each element, and could help you drill down […]

LinkedIn has published its annual “Jobs on the Rise” report, which looks at which jobs are generating more interest, based on related activity on LinkedIn. The data is based on job role changes as listed on LinkedIn user profiles, with trend notes reflective of relative changes in cumulative roles between 2023 and 2025. This includes […]

A quick reminder for TikTok advertisers: The platform is phasing out its Custom Identity option, which enables advertisers to run ads without linking to an official account, in early 2026. And when that happens, all TikTok advertisers will then need to be creating ads via a verified TikTok profile in order to continue running ads […]

WhatsApp has announced some new updates for its group chat feature, as it looks to lean into the rising use of DMs for social engagement. Which is a definitive trend. Over time, more and more people have retreated from posting to public social media feeds, opting for more private, enclosed discussion groups instead. The negativity […]

It’s interesting to see how quickly Meta has switched up its stance on DMs on Threads. After initially resisting calls to add a messaging option to the app, and pushing users to utilize DMs on IG instead, Threads rolled out its own messaging option in July last year. It then expanded that to group chats […]

LinkedIn is expanding access to its AI-powered job search tools to more languages, with Spanish, German, French and Portuguese-speaking users now able to utilize the platform’s advanced AI job assistant features. Originally launched in May last year, LinkedIn’s AI-powered job search process enables users to describe their dream job in basic terms, which LinkedIn’s system […]

X is looking to get more creators posting to the app once again, by upping the payouts from its creator revenue share program, and enabling more people to use its long form Articles option to upload content direct to the app. Which, given that xAI needs as much real-time data as possible to fuel its […]

As part of your New Year preparations, it’s worth taking a moment to consider how the online landscape is changing, and as a result, which aspects of digital marketing will have the biggest impact in 2026. Because digital connection is now the most prominent form of interactivity, and the key way that people get information, […]