Catégorie : Marketing

I have some good news and some bad news for those whose job it is to drive more traffic to a website. Well, some bad news and some interesting news, at least. First, we’ll go with the bad: Referral traffic continues to decline for many websites. As reported by The Press Gazette this week (based […]

Google has announced some new updates to its Veo AI video generation tool, with Veo now able to create videos based on reference images, generate vertical videos, and upscale clips to 1080p and 4k resolution. Veo 3.1 is Google’s most powerful AI video generation system to date, and could be a valuable tool to have […]

YouTube has announced some updates to its Advertiser Friendly Content Guidelines in order to allow for broader monetization of dramatic content that explores self-harm, abortion and domestic abuse, as it continues to refine its monetization policies in alignment with the demands of creators, while also balancing ad partner demands. YouTube’s Advertiser Friendly Guidelines are the […]

Are you considering running ads on X this year? Many advertisers have moved away from the Elon Musk-owned platform, but with 600 million users, and high engagement around live events, there is still opportunity in X ads, depending on your brand and product. I mean, you do also have to be comfortable with the regular […]

After first launching it in early testing with a limited number of users in October last year, Instagram has today announced that all English-speaking users globally will now be able to access its “Your Algorithm” manual control option, giving you another way to define your Reels experience. As you can see in this overview, you can […]

LinkedIn is wholly dedicated to the concept of AI tools being the future of job discovery, which, it kind of has to be, considering that parent company Microsoft has invested billions into OpenAI, and is keen to squeeze as much value from that outlay as it can. But LinkedIn CEO Ryan Roslansky is taking his […]

As the online shopping process evolves, Google is looking to help retailers tap into the latest era of AI-assisted discovery, and maximize sales opportunities via AI-assisted means. This week, at the National Retail Federation conference, Google has announced a range of AI-based features for retailers that are designed to provide more connection opportunities in the […]

Pinterest is making a pitch to marketers looking to connect with Gen Z consumers, by highlighting how the app facilitates discovery, without the pressure of aligning with broader trends or making users feel like they’re being told what to think. Which, according to Pinterest, is a key problem: “These days, it feels like we all […]

Look, I may be one of the few holdouts who still thinks that Meta’s metaverse concept isn’t dead, and that the company remains focused on bringing its VR social worlds to fruition for the next generation, even if it’s not discussing those plans publicly at the moment. But Meta’s own cost-cutting efforts don’t support that, […]

Meta’s going “nucular,” as the Penguins of Madagascar would say. Meta has announced a new set of partnerships that will expand the operation of three nuclear power plants in the U.S., in order to meet its growing power requirements and facilitate its development goals. Which, primarily, means more power for AI, and more nuclear energy […]