Catégorie : Marketing

Google sued SerpApi in the U.S. District Court for the Northern District of California, alleging the company developed methods to bypass protections Google deployed to prevent automated scraping of Search results and the licensed content they contain. Why This Case Is Different Unlike previous cases that focused on terms-of-service violations or broader scraping methods, Google’s […]

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has added a fun new AI activation for the holidays, with its new “Animate It” Lens now available for paying Snap users. As you can see in this example, Snapchat’s new video AI Lens will enable […]

Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. The latest generative AI tools enable you to create whatever visuals may come into your head, with custom variations of fantastical scenes, things that you’ve imagined, that complement your stories, or that you just really want to […]

A claim about YouTube thumbnails is getting attention on X: that showing your face is “probably killing your views,” and that removing yourself will make click-through rates jump. Nate Curtiss, Head of Content at 1of10 Media, pushed back, calling that kind of advice too absolute and pointing to a dataset that suggests the answer is […]

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Have you checked out your “Year in Review” on LinkedIn yet? Currently being rolled out to all users, LinkedIn’s Year in Review provides an overview of your activity in the app throughout the year, giving you a […]

Every December, brands battle for something far more valuable than views: emotional resonance. And according to new data from DAIVID, 2025 may be one of the strongest holiday seasons yet for emotionally engaging advertising across North America. This year shows an acceleration of trends I’ve long argued shape effective holiday storytelling: nostalgia, warmth, joy, and […]

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok’s looking to help users get into the Christmas spirit, with themed activations in the app, while it’s also launching its own ‘Year in Review’ summaries that will showcase how each user engaged in the app. First […]

Kareem Abdul-Jabbar, who should have stuck to basking in his glory as a basketball player and dreading cross-country air flights, is now a columnist for TIME. He has written a ludicrous column that essentially accuses whites of profiting from the adaptation of trends spawned by black people. Says he in part: « Underwear sticking out of pants? […]

Santa’s coming! The world waits with excitement and anticipation for the arrival of Santa Claus as he starts his world tour for 2025. Children (and adults) everywhere are eager to track the man in the red suit as he defies the speed limit to make his journey across the globe in just one night. To […]

L’univers du marketing digital est en perpétuelle évolution. En 2026, les innovations technologiques et les nouvelles attentes des consommateurs bouleversent les méthodes traditionnelles. Les entreprises marocaines, de toutes tailles, doivent s’adapter pour ne pas perdre en compétitivité. Cet article présente les grandes tendances qui façonnent le paysage digital cette année. L’intelligence artificielle au service du marketing personnalisé L’intelligence artificielle (IA) permet de mieux cibler les publics grâce à l’analyse avancée des données comportementales. En 2026, les outils d’IA aident […]