Catégorie : Marketing

Google published a research paper about helping recommender systems understand what users mean when they interact with them. Their goal with this new approach is to overcome the limitations inherent in the current state-of-the-art recommender systems in order to get a finer, detailed understanding of what users want to read, listen to, or watch at […]

Reddit’s adding its own AI-powered ad campaign type, with its new Max Campaigns able to “predict the value of every ad impression,” helping to boost performance by estimating the best audience for your promotions. Essentially, Reddit’s getting its own version of Meta’s Performance Max, or TikTok’s Smart+ campaigns, with AI-powered targeting helping to drive results, […]

Could OpenAI be looking to acquire Pinterest as part of its expanded data push? That’s one of the rumors that’s gaining traction, after it was highlighted in a predictions post that was published by The Information last week. According to The Information, OpenAI may be considering making a move on Pinterest in order to lock […]

As part of your New Year preparations, it’s worth taking a moment to reassess your key elements of focus, and which aspects of digital marketing will have the biggest impact on your results in 2026. But with so much changing so constantly, it can be hard to know what you should be focused on, and […]

Are you looking for ways to round out your social media ad planning for this year? Have you considered LinkedIn’s Thought Leader Ads? LinkedIn’s Thought Leader Ads enable brands to boost user-generated content, providing a means to amplify positive comments from their audience. LinkedIn expanded Thought Leader Ads to posts from any user (as opposed to […]

With AI chatbot usage on the rise, more marketers are turning to Reddit as a means to better link into this emerging discovery process, and counter at least some of the declines in Search referral traffic. Why? Because as explained by Reddit: “According to Bain & Co., more than 60% of AI searches now end […]

It looks like Elon Musk’s X could be in hot water again, as it continues to skirt regulations around potentially offensive content. Over the last few weeks, a new trend has emerged on X, where X users prompt X’s Grok chatbot in-stream to convert images of people, mostly women, into naked or near-naked depictions of […]

Within a week of each other, Microsoft CEO Satya Nadella and Jaana Dogan, a Principal Engineer working on Google’s Gemini API, posted comments about AI criticism that shared a theme. Both redirected attention away from whether AI output is “good” or “bad” and toward how people are reacting to the technology. Nadella published “Looking Ahead […]

AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable […]

Will 2026 be the year that TikTok shopping becomes a major force for Western consumers? TikTok’s parent company ByteDance has already seen big success with in-stream shopping in the Chinese version of the app (Douyin), with the platform generating around $500 billion in GMV in 2025. And while TikTok users haven’t been as enthusiastic about […]