Catégorie : Marketing

We need one of those “__ days without incident” signs for X, because we’re just 9 days into the New Year and we’re already on track for another international incident sparked by Elon Musk’s freewheeling approach to technological development. As has been widely reported, X is currently under scrutiny in several regions due to xAI’s […]

Given the latest revelations about xAI’s Grok producing illicit content en masse, sometimes of minors, this feels like a timely overview. The team from the Future of Life Institute recently undertook a safety review of some of the most popular AI tools on the market, including Meta AI, OpenAI’s ChatGPT, Grok, and more. The review […]

Listen to the article 12 min This audio is auto-generated. Please let us know if you have feedback. It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the […]

It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the rise of AI, the impact of algorithms, and the AR shift. These broader trends will change how you […]

TikTok is clearly making sports a priority this year, with the platform announcing another sports partnership, this time with FIFA, which will see TikTok hosting exclusive content around the 2026 FIFA World Cup. As explained by TikTok: “TikTok will become FIFA’s first-ever Preferred Platform, which will lead to an enhanced level of collaboration and integration, […]

WhatsApp is moving ahead with its usernames change, with a new update now hiding user phone numbers entirely when viewing their WhatsApp profile. As you can see in this example, posted by Android Police, WhatsApp is currently developing a new profile display that will hide user phone numbers, and will only display your chosen username […]

Okay, I’m not sure how significant this is, but YouTube seems to think that this is a pretty big deal, and for at least some creators, it probably is. Today, YouTube has announced some changes to its search filter options, which aim to clarify the purpose of each element, and could help you drill down […]

LinkedIn has published its annual “Jobs on the Rise” report, which looks at which jobs are generating more interest, based on related activity on LinkedIn. The data is based on job role changes as listed on LinkedIn user profiles, with trend notes reflective of relative changes in cumulative roles between 2023 and 2025. This includes […]

A quick reminder for TikTok advertisers: The platform is phasing out its Custom Identity option, which enables advertisers to run ads without linking to an official account, in early 2026. And when that happens, all TikTok advertisers will then need to be creating ads via a verified TikTok profile in order to continue running ads […]

WhatsApp has announced some new updates for its group chat feature, as it looks to lean into the rising use of DMs for social engagement. Which is a definitive trend. Over time, more and more people have retreated from posting to public social media feeds, opting for more private, enclosed discussion groups instead. The negativity […]