Catégorie : Social Media

Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing. Over the two decades of my career, I have found that the best and quickest positive outcomes nearly always came from a strong plan and a planned […]

ChatGPT accounted for 64% of worldwide traffic share among gen AI chatbot websites as of January, while Google’s Gemini reached 21%, according to Similarweb’s Global AI Tracker. Similarweb’s tracker (PDF link) measures total visits at the domain level, so it reflects people who go to these tools directly on the web. It doesn’t capture API […]

Bias is not what you think it is. When most people hear the phrase “AI bias,” their mind jumps to ethics, politics, or fairness. They think about whether systems lean left or right, whether certain groups are represented properly, or whether models reflect human prejudice. That conversation matters. But it is not the conversation reshaping […]

AI Assistants Decide Which Local Businesses Get Recommended In 2026, local visibility on SERPs is no longer controlled by traditional search rankings alone.  AI assistants are increasingly deciding which businesses get recommended when customers ask who to call, book, or trust nearby.  Tools like Google Gemini, ChatGPT, and Siri are shaping these decisions in ways […]

Google Search Advocate John Mueller responded to a question about the “Page Indexed without content” error in Search Console, explaining the issue typically stems from server or CDN blocking rather than JavaScript. The exchange took place on Reddit after a user reported their homepage dropped from position 1 to position 15 following the error’s appearance. […]

Google published a research paper about a new AI model for detecting fraud in the Google Ads system that’s a strong improvement over what they were previously using. What’s interesting is that the research paper, dated December 31, 2025,  says that the new AI is deployed, resulting in an improvement in the detection rate of […]

How AI Search Is Reshaping Visibility & Strategy AI search is rapidly changing how brands are discovered and how visibility is earned.  As AI Overviews, ChatGPT, Perplexity, and other answer engines take center stage, traditional SERP rankings are no longer the only measure of success.  For enterprise SEO leaders, the focus has shifted to understanding […]

AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the right prompt, tasks like creating negative keyword lists, quick ad copy variations, and summarizing reports for clients can become […]

Every December, brands battle for something far more valuable than views: emotional resonance. And according to new data from DAIVID, 2025 may be one of the strongest holiday seasons yet for emotionally engaging advertising across North America. This year shows an acceleration of trends I’ve long argued shape effective holiday storytelling: nostalgia, warmth, joy, and […]

Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once you start running the numbers. Both channels play very different roles, and both come with their own timelines, risks, and expectations. Leadership wants predictable performance. Teams want room to test. […]