Catégorie : Social Media

Last September, Lily Ray asked Perplexity for the latest news on SEO and AI search. It told her, confidently, about the “September 2025 ‘Perspective’ Core Algorithm Update”; a Google update that, as she then wrote at length in “The AI Slop Loop,” didn’t exist. Google hasn’t named core updates in years. “Perspectives” was already a […]

AI search has changed how buyers discover solutions. Here’s how to make sure they find you. Why AI Visibility Is Now a Growth Priority Platforms like ChatGPT, Perplexity, and Google AI Overviews are now active discovery channels for buyers. Marketing leaders who understand those signals are building durable visibility. Those who don’t are quietly losing […]

Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice. Here’s what matters for you and your work. Google’s New Spam Policy Targets Back Button Hijacking Google added back button hijacking to its spam policies, with enforcement beginning June 15. […]

For years, many advertisers treated product feeds as a channel task tied mainly to Shopping campaigns. If you were running Shopping ads, feed optimization likely got attention. If you weren’t, it often slipped behind priorities for the PPC campaigns you were running. Now, that approach is starting to show its age. Google’s recent Ads Decoded […]

This series has been written in English, tested in English, and grounded in research conducted primarily in English. Every framework discussed here (vector index hygiene, cutoff-aware content calendaring, community signals, machine-readable content APIs) was conceived by an English-speaking practitioner, stress-tested against English-language queries, and validated against benchmarks that, as this article will show, are themselves […]

It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories: Customer-in-the-loop (CITL): Assets are generated based on inputs like a website URL or a user prompt. The advertiser always has a choice as to whether or not they want to include these […]

The United States Patent Office recently published Google’s continuation on a patent for a search system that detects when there is no satisfactory answer for a query and waits to automatically deliver the answer when it becomes available. Search And AI Assistant The patent, published in February 2026, is a continuation of an older patent, […]

Google announced Skills in Chrome, a new Gemini in Chrome feature that lets you save prompts and rerun them as one-click tools across selected pages and tabs. What’s New Skills turn a prompt you’ve already written into a saved tool you can trigger again later. After running a prompt in Gemini’s Chrome side panel, you […]

5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? […]

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For years, SEOs have operated on a simple assumption: The more ground your content covers, the more likely it is to surface in AI-generated answers. In fact, every “best practice” in classic SEO content pushes you toward more: more subtopics, more sections, more […]