Catégorie : Social Media

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone. Google’s Performance Max (PMax) campaigns have transformed ecommerce advertising since launching in 2021. For many […]

Hostinger analyzed 66 billion bot requests across more than 5 million websites and found that AI crawlers are following two different paths. LLM training bots are losing access to the web as more sites block them. Meanwhile, AI assistant bots that power search tools like ChatGPT are expanding their reach. The analysis draws on anonymized […]

New data from BrightEdge shows how finance-related queries perform on AI Overviews, identifying clear areas that continue to show AIO while Google is pulling back from others. The deciding factor is whether the query benefits from explanation and synthesis versus direct data retrieval or action. AI Overviews In Finance Are Query-Type Driven Finance queries with […]

TL;DR To generate the most value from Discover, view it through an entity-focused lens. People, places, organisations, teams, et al. Your best chance of success in Discover with an individual article is to make sure it outperforms its expected performance early. So share, share, share. Then analyze the type of content you create. What makes […]

James LePage, Director Engineering AI at Automattic, and the co-lead of the WordPress AI Team, shared his insights into things publishers should be thinking about in terms of SEO. He’s the founder and co-lead of the WordPress Core AI Team, which is tasked with coordinating AI-related projects within WordPress, including how AI agents will interact […]

Google’s John Mueller warns that free subdomain hosting services create unnecessary SEO challenges, even for sites doing everything else right. The advice came in response to a Reddit post from a publisher whose site shows up in Google but doesn’t appear in normal search results, despite using Digitalplat Domains, a free subdomain service on the […]

Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will appear inside the ChatGPT experience. The test coincides with the U.S. launch of ChatGPT Go, a low-cost subscription tier priced at $8 per month that […]

An advisory was published about a vulnerability discovered in the Membership Plugin By StellarWP which exposes sensitive Stripe payment setup data on WordPress sites using the plugin. The flaw enables unauthenticated attackers to launch attacks and is rated 8.2 (High). Membership Plugin By StellarWP The Membership Plugin – Restrict Content By StellarWP is used by […]

A security vulnerability was discovered in the popular All in One SEO (AIOSEO) WordPress plugin that made it possible for low-privileged users to access a site’s global AI access token, potentially allowing them to misuse the plugin’s artificial intelligence features and could allow attackers to generate content or consume credits using the affected site’s AIOSEO […]

Most people have a favorite coffee mug. You reach for it without thinking. It fits your hand. It does its job. For a long time, SEO felt like that mug. A defined craft, a repeatable routine, a discipline you could explain in a sentence. Crawl the site. Optimize the pages. Earn visibility. Somewhere along the […]