Catégorie : Social Media

Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable. AIOs have eroded clicks. Answer engines have given people options. And to be fair, people are bored […]

AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?” The instinct is to optimize everywhere, ChatGPT, Perplexity, Gemini, and move fast. But before you reallocate budget or rewrite your GEO roadmap, there’s a more useful question to ask first: […]

Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an AI browser agent and may now be part of a pivot to compete with OpenClaw-style personal agents. OpenClaw OpenClaw is a new type of personal […]

You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured […]

This is Part 2 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO and why the shift matters. This article gets practical: how AI systems actually select content, and what you can do about it. AI Doesn’t Rank Pages. It Selects Fragments. Traditional search […]

Imagine a web where a machine fills out your lead forms, buys your products, and negotiates with your backend. While many SEOs are currently arguing over whether to block AI search bots, whether to call ourselves SEOs or GEOs, or optimizing to get mentioned in ChatGPT, the reality of the web is moving far past […]

Wikipedia recently published guidelines prohibiting the use of AI to generate or rewrite articles, except for two exceptions related to editing and translations. The guidelines acknowledges that identifying AI generated content can’t be based on style signals and offers no further guidance on how they will identify the LLM-based content. Violation Of Wikipedia’s Core Content […]

Editor’s note: this article was written a few days before the core update that started to roll out on March 24. Updates like Florida, Allegra, and Brandy were major turning points in search because they fundamentally reshaped how websites were ranked and how SEO was practiced. These updates caused sudden and dramatic shifts where rankings […]

Google Analytics has launched Scenario Planner and Projections, two new features designed to help advertisers plan and monitor paid media budgets across channels. The rollout is part of Google Analytics’ cross-channel budgeting feature, which is still in beta and not yet available to every Google Analytics property. Read on to learn more about the tools, […]

Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you build a business model on and then stop thinking about, because why would you? After the launch, traffic dropped 16% and never recovered. When Google […]