Catégorie : Social Media

A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researchers, examines Comscore clickstream data to gain insight into how broader access to ChatGPT has impacted traditional search. What The Data Shows When people click […]

The search industry is rapidly producing new standards, protocols, and frameworks. Terms like MCP, A2A, ARD, or LLMs.txt have been littering LinkedIn and industry publications. As overwhelming as another collection of acronyms may seem, most of these standards are attempting to solve different problems at different layers of the emerging agent ecosystem. Mapping These Protocols […]

Add WebMCP to your website, and you hand visiting AI agents a set of named tools to call. Those same tools can be used to turn the agents against the people who sent them. Chrome’s developer site now carries the security guidance for WebMCP, and much of it is written for the websites exposing the […]

Google’s guide now sets expectations for how long clustered pages take to re-evaluate after a content fix. Pages generally leave a duplicate cluster faster when the content difference between them is clear. Request Indexing can ask Google to re-evaluate clustered pages, though Google advises saving it for your most important URLs. Google updated its canonicalization […]

Google Business Profile owners are seeing a message in their review dashboards that reads “You have no reviews yet,” even when their public listings still show hundreds of reviews. Complaint threads began to rise in the Google Business Profile Community forum on July 9, as people reported that the reply panel shows zero reviews, while the […]

The protocol layer of the agentic web is splitting into two bets, and most websites have already placed one of them without knowing it. The first bet is about identity: a file called llms.txt that tells AI models who you are and what your content covers. The second is about capability: a browser standard called […]

Google made a major change to their Merchant Listing structured data requirements in addition to adding clarification on how to use structured data to indicate how long a sale prices will last. In total, there are three new additions but the biggest change by far is the addition of a new Category property. While it’s […]

This month’s Ask A PPC tackles a very real concern: Search term visibility keeps shrinking on some platforms while other platforms continue to maintain more transparency. Advertisers still need to understand, diagnose, and optimize campaigns even when they do not have full search term signals. “With search terms increasingly unavailable, what technical signals should advertisers […]

Nick Fox, Google’s senior vice president of Knowledge & Information, said that Google Search reached its highest usage ever on July 7, coinciding with Argentina’s comeback victory over Egypt at the World Cup. In the post, Fox wrote: “Google Search broke all prior usage records and saw its highest usage in history right after Argentina […]

Tom Critchlow, a longtime search marketer with deep experience, recently shared his opinions of where the SEO industry is today, saying that AI Search is changing business priorities in a way that exposes the weaknesses inherent in SEO today. This transformation means that search marketing professionals need to evaluate the services they offer in order […]