Catégorie : Social Media

Most high-performing marketers hit a wall they never saw coming. But this isn’t because they stop working hard or run out of ideas. In fact, their ability to execute flawlessly and quietly becomes what holds them back. Let me explain what I mean. The shift from executor to strategist is one of the most significant […]

Agent-readiness crossed from concept to measurable infrastructure this week. On April 17, as Cloudflare Agents Week extended into its sixth day, the company shipped isitagentready.com, a public scanner that scores any website on how prepared it is for AI agents. Paste a URL, get a score, see which checks passed and which failed, read AI-generated […]

Google’s John Mueller says markdown pages serve a specific purpose for developer documentation sites but won’t help most websites, even as search becomes more agentic. Mueller laid out his reasoning in a Bluesky thread. He was responding to a question from Lily Ray about why Google publishes LLMs.txt files and markdown pages, even though they […]

After weeks of delay, WordPress 7.0 is finally released. The centerpiece feature was supposed to be real-time collaboration (RTC) but what is shipping is bigger: Native AI integration, a watershed moment in the content management system’s history. Native AI integration is what will carry WordPress into the future and put more distance between it and […]

Google announced two new ad formats for AI Mode during Google Marketing Live: Conversational Discovery ads and Highlighted Answers. Both formats are powered by Gemini and designed to place ads more directly inside AI-generated responses and recommendation flows. According to Google, the formats will include an independent AI explainer that synthesizes information about a product […]

Google released a report detailing how people use AI Mode in the U.S., drawing on internal Search data and Google Trends to map search behavior one year after launch. The report, published alongside Google I/O 2026 announcements, said that AI Mode has surpassed 1 billion monthly active users globally. Queries have more than doubled every […]

Google’s Search and Chrome documentation now point in different directions on llms.txt, depending on whether the goal is Search visibility or agentic browser readiness. Google Search recently published a new optimization guide that lists llms.txt among the tactics you don’t need for generative AI features. The guide groups it with content chunking, AI-specific rewriting, and […]

YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The platform is introducing a new conversational discovery experience called “Ask YouTube” alongside expanded AI video remixing powered by Gemini Omni. Together, the updates suggest YouTube is putting more focus on helping users discover content through […]

When customers ask AI a question, only a handful of sources get cited in the answer. Which content signals does AI evaluate when selecting sources to cite? Is your brand’s content structured to be one of them? This is no longer a technology question; it is a brand and content strategy question. Find out exactly […]

Over the past few years, I’ve watched AI content creation tools rapidly gain adoption across the SEO/GEO industry. These tools offer the promise of leveraging AI to automate content creation, reduce headcount, cut costs, and scale output. As someone who has spent the last decade helping companies recover from Google algorithm updates, my spidey senses […]