Catégorie : Wordpress

Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI announced it’s testing ads inside ChatGPT for the first time. Google launched a new podcast to help advertisers navigate platform changes. And Demand Gen added […]

A newly disclosed security vulnerability waffects the BuddyPress plugin, a WordPress plugin installed in over 100,000 websites. The vulnerability, given a threat level rating of 7.3 (high),  enables unauthenticated attackers to execute arbitrary shortcodes. BuddyPress WordPress Plugin The BuddyPress plugin enables WordPress sites to create community features such as user profiles, activity streams, private messaging, […]

A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business reported Thursday. CNN reported the joint venture has been formally established and announced its leadership team. The closing comes ahead of a January 23 deadline […]

Microsoft published a sixteen page explainer guide about optimizing for AI search and chat. While many of the suggestions can be classified as SEO, some of the other tips relate exclusively to AI search surfaces. Here are the most helpful takeaways. What AEO and GEO Are And Why They Matter Microsoft explains that AI search […]

Most companies haven’t yet seen financial returns from their AI investments, according to PwC’s 29th Global CEO Survey. The survey of 4,454 chief executives across 95 countries found that 56% report neither increased revenue nor lower costs from AI over the past 12 months. What The Survey Found About 30% of CEOs said their company […]

In every digital transformation I’ve consulted on, from global banks to manufacturing giants, the failure point isn’t usually the strategy. It’s the governance. Strategy defines where to go. Operations define how to get there. Governance is what keeps everyone moving in the same direction, at the same speed, without crashing into each other. In my earlier […]

Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and interest) create future demand, while lower-funnel campaigns capture existing demand and are built to drive action. Knowing where the sweet spot is with budget allocation is a skill, and requires a sound knowledge of incrementality […]

Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy. Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and continued refining how AI-influenced results shape visibility across search. Microsoft pushed forward with its own set of AI tools inside Ads and Copilot, along with […]

Welcome to this week’s PPC Pulse. This week’s news centers around quite a few Google updates. Google rolled out campaign total budgets in open beta, introduced a new Direct Offers pilot inside AI Mode, and confirmed several Shopping promotion policy updates taking effect in early 2026. The updates affect how advertisers manage fixed promotional spend, […]

Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in […]