Catégorie : Wordpress

Everyone is using AI now. And almost everyone is using it the same way. You log into Google Ads, export a report, paste the CSV into ChatGPT or Claude, get an analysis, then repeat the whole process for Meta, Google Analytics 4, and whatever else is on your plate that week. Same painful process, every […]

Y Combinator’s motto, “Make something people want,” was never about the product. It was about distribution. Build the thing that finds product-market fit, and the people come. For 20 years, that distribution ran through search engines, social algorithms, paid ads, and word of mouth. All human-mediated channels. That changed. In the past six months, Cloudflare, […]

Welcome to Pulse: this week’s updates touch how you measure AI visibility, what to expect from llms.txt, and where the agentic web heads next. Microsoft shipped new AI citation tools, fresh data landed on llms.txt, Google and two coalitions published agent specs, and the UK set new ranking rules for Google Search. Here’s what matters […]

About 59% of TikTok videos served to a new account’s For You feed are AI slop, according to a report from Kapwing, the video creation tool company. That’s roughly three times the rate Kapwing found on YouTube. The company manually reviewed over 10,000 TikTok videos across 20 categories and ran a separate fresh-account test, counting […]

If you run a small merchant business and you have been searching for “agentic commerce protocol specification for small merchants,” you are looking for the wrong document. The right answer lives in your platform admin panel rather than in the spec. Agentic commerce protocols, ACP from OpenAI and Stripe, and UCP from Google and Shopify, […]

AI bots are increasingly affecting website performance, analytics, infrastructure costs, and content visibility. New research and infrastructure data suggest that the challenge is no longer simply scraping, but managing how automated traffic interacts with websites and the businesses that depend on them. Scraping Is The Least Of The Problems Many discussions among SEOs and site […]

On June 4, 2026, Anthropic published one of the most consequential blog posts in the short history of artificial intelligence. The piece, titled “When AI Builds Itself” and co-authored by Anthropic co-founder Jack Clark and Marina Favaro, lead at the Anthropic Institute, carried a striking message: AI is advancing so fast that humans risk losing […]

For every 1,000 U.S. Google searches, 232 clicks reach what SparkToro calls the open web, according to new data drawn from Similarweb’s clickstream panel. The report, published by SparkToro co-founder Rand Fishkin, found 68% of U.S. searches ended without any click from January through April. Its 2024 report, based on Datos data, separately reported 360 […]

A panel of SEO professionals at WordCamp Europe recently discussed how AI is changing search and what businesses should do to remain visible. While they sometimes disagreed about whether AI changes SEO or if this is just another stage of its evolution, they largely agreed that success increasingly depends on four key fundamentals that are […]

The product feed has historically been firmly in the domain of PPC teams, and for good reason. After all, for decades, feeds have been the basis for Shopping and the Paid side of this equation is where the biggest spend and revenue sit. For an SEO, it was enough to check Google Search Console Shopping […]