Catégorie : Wordpress

When a customer asks ChatGPT, Gemini, or another AI tool a question, that system selects a short list of sources to cite in its answer. If your brand isn’t on that list, it’s not a visibility problem; it’s a brand and content strategy problem. What AI Actually Evaluates AI systems don’t cite randomly. They evaluate […]

OpenAI’s automated crawl activity is estimated to have roughly tripled after the launch of GPT-5, according to a new analysis from Botify and guest author Chris Long. In Botify’s dataset, OpenAI’s search crawler is now generating more log events than its training crawler. That’s a reversal from the period before GPT-5. Long, co-founder of the […]

Cost-per-click (CPC) remains one of the most closely scrutinized metrics in digital advertising for both business owners and expert practitioners. This is understandable; it’s a tangible, easy-to-track metric that offers immediate gratification when it drops and immediate anxiety when it rises. After all, if your average CPC increases from $2 to $5, it’s natural to […]

YouTube is testing “Ask YouTube,” a conversational search experience that returns AI-generated text summaries alongside cited videos and supports follow-up questions in a persistent thread. YouTube describes the feature on its Premium Early Access page as “a new way to search on YouTube that feels more like a conversation.” Users can ask complex questions, receive […]

If you approach the Asia-Pacific search strategy as simply an extension of your U.S. or European Google strategy, you will miss how discovery actually works across the region. Google is still dominant in many markets. But the landscape is far more fragmented than most global teams assume. Japan is a clear example. Bing holds 31.63% […]

Microsoft announced a wave of AI updates this week, and most of the coverage will likely focus on the individual launches. New targeting options, diagnostics, commerce tools, Copilot enhancements, and campaign features will naturally get the headlines. What stood out to me was the broader vision behind them. Microsoft is not just talking about better […]

Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews are reducing “bounce clicks” from publisher pages, continuing an argument she has made in public appearances since last year. Reid appeared on the April 23 episode of Odd Lots. Hosts Joe Weisenthal and Tracy Alloway asked how AI Overviews affect publisher […]

OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and help determine ad relevance. The entry sits alongside OAI-SearchBot, GPTBot, and ChatGPT-User on OpenAI’s crawler docs page, bringing the documented bot count to four. OpenAI states that OAI-AdsBot only visits pages submitted as […]

We are fortunate to have a wide range of SEO tools available, designed to help us understand how our websites might be crawled, indexed, used, and ranked. They often have a similar interface of bold charts, color-coded alerts, and a score that sums up the “health” of your website. For those of us high-achievers who […]

For well over a decade, SEOs and marketers have debated the importance of high-quality, original content. After just about every major update, the message from Google was clear: If you want to rank, cut it out with the derivative listicles and other quick-churn assets that are big on keywords and light on substance. More recently, […]