SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley Walsh covered content strategy. The on-demand recording is available here. The session was called “What’s Hot, What’s Not,” and our goal was to identify the […]
PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy
Automation has been part of PPC management for longer than many marketers realize. Bid adjustments, keyword expansion, and audience targeting have been guided by machine learning inside platforms like Google Ads for years. What has changed is the depth of automation now influencing campaign performance. Smart Bidding, automated assets, dynamic targeting, and recommendation engines now […]