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Looks like Elon’s set to be hit with another fine from the EU Commission, this time over the misuse of Grok, and the chatbot’s capacity to produce offensive, potentially illegal content Today, the EU Commission has announced a new investigation into X’s Grok AI chatbot, which many have been using to generate non-consensual nudes and […]
Hey, remember back in 2023, when Elon was trying to push Twitter Blue sign-ups (which has since become X Premium) shortly after buying the platform, and he noted that, in his view, paid social media will eventually be “the only social media that matters”? Musk’s comments related to his bot-battling efforts, and the idea that […]
Here’s an interesting wrinkle to the U.S. TikTok deal: Congress doesn’t even know if the new U.S. ownership arrangement complies with the letter of the law, and meets the requirements of the Senate-approved “Protecting Americans from Foreign Adversary Controlled Applications Act.” That’s because the new U.S. ownership arrangement doesn’t totally separate TikTok from its Chinese […]
TikTok’s American audience is revolting, as the app switches over to its new, Americanized version. With TikTok US separating from the global version of the app, and converting to Oracle servers and control, many have raised concerns that the new entity will change to better align with Republican talking points, given that the board of […]
Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World Economic Forum in Davos, Hassabis said AI assistants represent a different product than search. He believes Gemini should be built for users first. “In the […]
Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click. Reports that once lived front and center now take more effort to find. Some require extra setup. Others feel less intuitive than before […]
Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.” The demo looks impressive. The return on investment (ROI) calculator backs it up, showing millions in labor cost savings. You get budget approval. You deploy. Six months later, your CFO asks: “Where’s the 40% productivity […]
Google published a research paper on how to extract user intent from user interactions that can then be used for autonomous agents. The method they discovered uses on-device small models that do not need to send data back to Google, which means that a user’s privacy is protected. The researchers discovered they were able to […]
The problem nobody wants to admit You’re scrolling through last month’s social media metrics. Thousands of impressions. Tons of engagement. Your following is growing. But when you get asked « What’s the actual business impact? »… You freak out. Take a deep breath, you’re not alone. Only 30% of marketers can clearly demonstrate social media’s business impact […]
Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in […]