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SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley Walsh covered content strategy. The on-demand recording is available here. The session was called “What’s Hot, What’s Not,” and our goal was to identify the […]
Automation has been part of PPC management for longer than many marketers realize. Bid adjustments, keyword expansion, and audience targeting have been guided by machine learning inside platforms like Google Ads for years. What has changed is the depth of automation now influencing campaign performance. Smart Bidding, automated assets, dynamic targeting, and recommendation engines now […]
Vibe coding WordPress plugins with AI can raise concerns about whether a plugin follows best practices for compatibility and security. WordPress.org’s Plugin Check Plugin offers a solution for those who wish to check whether a plugin conforms to the official standards. The latest version can now connect to AI. The plugin is developed by WordPress.org, […]
AI search has changed the rules, but has your tracking? How do you measure visibility without rankings? Which prompts actually reflect real buyer intent? And how do you avoid AI tracking data that looks useful, but isn’t? Learn how to set up AI prompt tracking you can trust for smarter decisions. ChatGPT, Google AI Overviews […]
The change will provide more insight into local audiences and relative reach. Source link
The lawsuit could lead to another potential penalty over X's controversial AI chatbot. Source link
YouTube paid out over $8 billion to the music industry between July 2024 and June 2025. Source link
In-stream pop-ups could have a significant impact on reducing the spread of AI-generated misinformation. Source link
The change will reduce the presence of Meta's ad disclosure labels Source link
The report looks at how Redditors are engaging with sports, and the related opportunities for brands. Source link