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Anthropic will embed invisible watermarks in text produced by its new Claude models and include signed provenance metadata with generated files, as detailed in a support article. This marking is implemented worldwide, not just in the European Union. According to Anthropic, a detected mark indicates that Claude may have processed the content, but it does […]
Marketers are more confident about AI than they have ever been, and less able to prove it’s working. That’s the real story buried in a new TransUnion study, and it lines up almost exactly with what I’ve been finding while digging into the methodological gaps in B2B AI citation research this month. The same blind […]
YouTube has announced updates to the YouTube Partner Program, starting February 1, 2027. New creators will need twice the current watch hours or Shorts views to earn revenue from ads and Premium. But channels already in the program will keep their YPP status under the new entry rule. Additionally, YouTube’s help pages list a few […]
A post on X posted by Sybre Waaijer (publisher of The SEO Framework plugin) recently stirred up a debate about the WPForms Lite WordPress plugin, alleging that it installs a backdoor on user’s websites. Some WordPress users agree that something unusual may be going on while others remain unconvinced. The National Institute of Standards and […]
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]
Google’s new Ask Advisor compares your Google Analytics campaign performance with anonymized averages from similar businesses, helping you see how you’re doing. See also: meta announces discovery improvements for creator. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and […]
Microsoft Clarity has added branded and non-branded query labels, filters, and Share of Authority breakdowns to its AI Citations dashboard. The August 3 update helps marketers answer a basic question: Did an AI system look for your brand by name, or did it find your content while researching a broader topic? Those are two different […]
Every month, a non-profit called Common Crawl fetches over 2 billion webpages and gives the copy away to anyone who wants it. That free archive is where most AI training data starts. When Mozilla audited the LLMs released between 2019 and 2023, 64% had trained on Common Crawl data in some form, and GPT-3 was […]
A client sends you a link. A news story, a mugshot site, a people-search page with their home address on it, a Reddit thread calling the business a scam. The question is always the same: can you make this go away? The answer depends entirely on what kind of page it is, and the most […]
In the first half of 2026, search behavior shifted under our feet, software valuations cratered on sentiment rather than proof, and companies blamed layoffs on AI long before anyone could show the receipts. Kevin Indig posted a link on LinkedIn last week to his AI Halftime Report, H1 2026, and it is worth noting that […]