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Right now, we’re dealing with a search landscape that is both unstable in influence and dangerously easy to manipulate. We keep asking how to influence AI answers – without acknowledging that LLM outputs are probabilistic by design. In today’s memo, I’m covering: Why LLM visibility is a volatility problem. What new research proves about how […]
Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration. Within search marketing, it has helped to greatly scale efforts as […]
Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions about ranking in LLM-based search and chat, debunking the commonly repeated advice to “chunk your content.” But that’s really not the conversation Googlers should be having right now. SEO And The Next Generation Of Search […]
This post was sponsored by uSERP. The opinions expressed in this article are the sponsor’s own. Let’s get real. Most link building agencies are selling you an outdated playbook from 2015. Volume. Guest posting on dead sites. Chasing domain ratings at all costs. But if you’re a marketing leader in 2026, you know the game […]
As the online shopping process evolves, Google is looking to help retailers tap into the latest era of AI-assisted discovery, and maximize sales opportunities via AI-assisted means. This week, at the National Retail Federation conference, Google has announced a range of AI-based features for retailers that are designed to provide more connection opportunities in the […]
Pinterest is making a pitch to marketers looking to connect with Gen Z consumers, by highlighting how the app facilitates discovery, without the pressure of aligning with broader trends or making users feel like they’re being told what to think. Which, according to Pinterest, is a key problem: “These days, it feels like we all […]
Look, I may be one of the few holdouts who still thinks that Meta’s metaverse concept isn’t dead, and that the company remains focused on bringing its VR social worlds to fruition for the next generation, even if it’s not discussing those plans publicly at the moment. But Meta’s own cost-cutting efforts don’t support that, […]
Meta’s going “nucular,” as the Penguins of Madagascar would say. Meta has announced a new set of partnerships that will expand the operation of three nuclear power plants in the U.S., in order to meet its growing power requirements and facilitate its development goals. Which, primarily, means more power for AI, and more nuclear energy […]
X’s tagline for 2026 may well be “one battle after another,” with the platform launching yet another legal case, this time against the National Music Publishers Association (NMPA), along with a group of publishers, over music licensing, and the negotiation of music rights payments based on X usage. Which, if successful, could save the company […]
TikTok is expanding its Marketing Partners Program once again, this time with a new “Channel Sales Partner” element, which will connect prospective TikTok advertisers to platform expertise that’s aligned with their specific business requirements. TikTok’s Marketing Partners Program includes a broad range of recognized experts, ranging from creative to measurement, with its new “Channel Sales […]