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An official WordPress.org social media account was used to troll the open source movement to decentralize the WordPress plugins and themes repository, creating what some feel was an undignified, even “childish”, representation of the WordPress community. What Is The FAIR Project? The Federated And Independent Repositories project is an open-source initiative that was launched in […]
In my last post, I referenced how there is now a growing split between the “human” web and the “agentic” web, where AI agents are becoming an additional audience/profile alongside the “traditional” human visitors we have been optimizing for for years. This shift is now becoming more aggressive, especially when it comes to the transactional web […]
Hosting my podcast, gives me a front-row seat to the unfiltered reality of our industry, the gritty, “in-the-trenches” reality shared by experts who manage millions in spend. Last year, my guests, including Greg Finn, Christine “Shep” Zirnheld, Julie Friedman Bacchini, Andrew Lolk and Shawn Walker didn’t hold back. They dismantled “best practices,” called out platform […]
Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once you start running the numbers. Both channels play very different roles, and both come with their own timelines, risks, and expectations. Leadership wants predictable performance. Teams want room to test. […]
Google announced tools that let shoppers complete purchases directly within AI Mode and chat with branded AI agents in Search results. Users can purchase from eligible product listings on Google. Retailers are still the seller of record, while the checkout happens on Google surfaces instead of the retailer’s website. Universal Commerce Protocol Powers AI Mode […]
Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your brand is a staple part of creating a content calendar. The SEJ marketing calendar includes dates from holiday dates to big sporting events to awareness […]
Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made […]
Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy. Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and continued refining how AI-influenced results shape visibility across search. Microsoft pushed forward with its own set of AI tools inside Ads and Copilot, along with […]
Welcome to this week’s Pulse: updates on rankings from December’s core update, platform responses to AI quality issues, and disputes that reveal tensions in AI-generated health information. Early analysis of Google’s December core update suggests specialized sites gained visibility in several shared examples. Microsoft and Google executives reframed criticism of AI quality. The Guardian reported […]
Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities. Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and expand reach across its ad inventory. Google rolled out updates […]