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Blog

LinkedIn Expands AI Job Discovery to More Languages

LinkedIn is expanding access to its AI-powered job search tools to more languages, with Spanish, German, French and Portuguese-speaking users now able to utilize the platform’s advanced AI job assistant features. Originally launched in May last year, LinkedIn’s AI-powered job search process enables users to describe their dream job in basic terms, which LinkedIn’s system […]

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X Looks to Win Back Journalists

X is looking to get more creators posting to the app once again, by upping the payouts from its creator revenue share program, and enabling more people to use its long form Articles option to upload content direct to the app. Which, given that xAI needs as much real-time data as possible to fuel its […]

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Google’s Mueller Weighs In On SEO vs GEO Debate

Google Search Advocate John Mueller says businesses that rely on referral traffic should think about how AI tools fit into the picture. Mueller responded to a Reddit thread asking whether SEO is still enough or whether practitioners need to start considering GEO, a term some in the industry use for optimizing visibility in AI-powered answer […]

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Why Global Search Misalignment Is An Engineering Feature And A Business Bug

Google’s AI Overviews (AIO) represent a fundamental architectural shift in search. Retrieval has moved from a localized ranking-and-serving model, designed to return the most appropriate regional URL, to a semantic synthesis model, designed to assemble the most complete and defensible explanation of a topic. This shift has introduced a new and increasingly visible failure mode: […]

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The State of AEO & GEO in 2026 [Webinar]

How AI Search Is Reshaping Visibility & Strategy AI search is rapidly changing how brands are discovered and how visibility is earned.  As AI Overviews, ChatGPT, Perplexity, and other answer engines take center stage, traditional SERP rankings are no longer the only measure of success.  For enterprise SEO leaders, the focus has shifted to understanding […]

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Planning for 2026: The AR Shift

As part of your New Year preparations, it’s worth taking a moment to consider how the online landscape is changing, and as a result, which aspects of digital marketing will have the biggest impact in 2026. Because digital connection is now the most prominent form of interactivity, and the key way that people get information, […]

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