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ChatGPT accounted for 64% of worldwide traffic share among gen AI chatbot websites as of January, while Google’s Gemini reached 21%, according to Similarweb’s Global AI Tracker. Similarweb’s tracker (PDF link) measures total visits at the domain level, so it reflects people who go to these tools directly on the web. It doesn’t capture API […]
Bias is not what you think it is. When most people hear the phrase “AI bias,” their mind jumps to ethics, politics, or fairness. They think about whether systems lean left or right, whether certain groups are represented properly, or whether models reflect human prejudice. That conversation matters. But it is not the conversation reshaping […]
For this week’s Ask An SEO, a reader asked: “Is there any difference between how AI systems handle JavaScript-rendered or interactively hidden content compared to traditional Google indexing? What technical checks can SEOs do to confirm that all page critical information is available to machines?” This is a great question because beyond the hype of […]
AI Assistants Decide Which Local Businesses Get Recommended In 2026, local visibility on SERPs is no longer controlled by traditional search rankings alone. AI assistants are increasingly deciding which businesses get recommended when customers ask who to call, book, or trust nearby. Tools like Google Gemini, ChatGPT, and Siri are shaping these decisions in ways […]
Most top news publishers block AI training bots via robots.txt, but they’re also blocking the retrieval bots that determine whether sites appear in AI-generated answers. BuzzStream analyzed the robots.txt files of 100 top news sites across the US and UK and found 79% block at least one training bot. More notably, 71% also block at […]
LinkedIn has published its annual “Jobs on the Rise” report, which looks at which jobs are generating more interest, based on related activity on LinkedIn. The data is based on job role changes as listed on LinkedIn user profiles, with trend notes reflective of relative changes in cumulative roles between 2023 and 2025. This includes […]
A quick reminder for TikTok advertisers: The platform is phasing out its Custom Identity option, which enables advertisers to run ads without linking to an official account, in early 2026. And when that happens, all TikTok advertisers will then need to be creating ads via a verified TikTok profile in order to continue running ads […]
WhatsApp has announced some new updates for its group chat feature, as it looks to lean into the rising use of DMs for social engagement. Which is a definitive trend. Over time, more and more people have retreated from posting to public social media feeds, opting for more private, enclosed discussion groups instead. The negativity […]
It’s interesting to see how quickly Meta has switched up its stance on DMs on Threads. After initially resisting calls to add a messaging option to the app, and pushing users to utilize DMs on IG instead, Threads rolled out its own messaging option in July last year. It then expanded that to group chats […]
LinkedIn is expanding access to its AI-powered job search tools to more languages, with Spanish, German, French and Portuguese-speaking users now able to utilize the platform’s advanced AI job assistant features. Originally launched in May last year, LinkedIn’s AI-powered job search process enables users to describe their dream job in basic terms, which LinkedIn’s system […]