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“You are an expert” persona prompting can harm performance as much as it helps. A new study shows that persona prompting improves alignment with human expectations but can reduce factual accuracy on knowledge-heavy tasks, with effects varying by task type and model. The takeaway is that persona prompting works better on some kinds of tasks […]
New elements are designed to improve ad performance and engagement tracking, as well as assist in campaign setup. Source link
For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms is not likely to yield positive results, and launching on a platform that’s not a good fit for a business can cause difficult conversations around […]
The next evolution of SEO is unfolding right now: AI is changing how people discover brands & content. Is your content cited ChatGPT, Gemini, Copilot, & AI Overviews? How do you become a trusted source for AI citations? Can you intentionally influence AI search outputs? Yes, you can. In this on-demand webinar, you can gain […]
Bing Webmaster Tools added a new mapping feature to the AI Performance dashboard. You can now click a grounding query to see which pages are cited for it. Or click a page to see which grounding queries drive its citations. Bing’s AI Performance dashboard now maps grounding queries to cited pages, letting you connect AI […]
The much-requested feature will let creators edit the order of their images and videos after publishing. Source link
The company’s newest creative rollout addresses vanity metrics over real business impact by telling users to “cut the bullspend.” Source link
The platform is merging creator and advertising elements into a single space in order to facilitate collaboration opportunities and streamline affiliate marketing. Source link
The platform is helping brands reach its more than 1 billion podcast listeners as well as connect with audiences during and after games. Source link
The new elements are designed to improve ad performance and engagement tracking, as well as assist in campaign set-up. Source link