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YouTube is changing what counts as a “view” across long-form videos and live streams. The new rule counts a view starting from a video’s first frame, matching how Shorts have always been counted, rather than requiring the intentional-play threshold long-form video has used until now. What’s changing Going forward, YouTube will count views from the […]
Google has started pushing generative UI into AI Overviews, meaning search results can now generate an interactive tool on the spot instead of just linking to one. For any site that earns traffic from an embedded calculator, converter, or simulation, that is a direct competitive threat, and Google’s own research suggests the overlap goes well […]
A lot of AI search advice circulating right now sounds confident and tests out flimsy. A recent Ahrefs research effort spanning more than 50 studies and roughly 15 million data points set out to check the claims the industry keeps repeating — about schema markup, llms.txt files, backlinks, “best of” listicles, and whether AI search […]
If Google’s algorithms already catch most spam automatically, why does the company still need to roll out dedicated spam updates every so often? That’s the question SEO Eli Schwartz put directly to Google’s John Mueller, and the answer reveals something about how Google balances transparency against causing unnecessary panic among site owners. How Google’s spam […]
Discovery has changed. Passive, off-platform discovery now dominates the early stages of how people find content, but the website is still the anchor of a publisher’s brand. Google still sends over a trillion clicks a year to the open web, and up to 86% of those clicks are discovery-led. A publisher’s site still has to […]
In early August, an SEO named Anastasia Kourou spotted something strange in her Search Console report: queries that weren’t searches at all. “Yes.” “Yes go on.” “Yes, pricing.” She posted a screenshot and asked Google’s John Mueller directly whether Search Console was somehow logging what people say to an AI chatbot. Mueller confirmed it was. […]
InMotion Hosting has rolled out a tiered Agency Partner Program aimed at digital agencies that manage hosting on behalf of clients. The structure is built around four things agencies consistently ask hosting providers for: a path to recurring revenue, access to client leads, discounted hosting rates, and simpler account management across a growing client base. […]
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