Blog

Katie Morton, editor-in-chief of Search Engine Journal, and I recorded the debut episode of Search Engine Journal’s revamped podcast, focusing on a recurring theme in our coverage. We discussed how clicks are declining on the open web, a trend many in search have noticed. We argue that much of this attention hasn’t vanished but has […]

When generative AI made mass content production cheap, many brands thought they had discovered a content cheat code. The playbook seemed simple: Spin up thousands of highly targeted pages overnight, vacuum up search traffic, and watch organic revenue climb. Instead, a quiet crisis is playing out across enterprise SEO. Aggressive programmatic AI initiatives are stalling, […]

One of the AI concepts currently reshaping the digital marketing industry is agentic commerce. It’s similar to the shift we’ve lived through in search over the past four years, where AI has reduced the friction needed to find things. Search used to mean digging through 10 blue links to assemble your own answer. Now you […]