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Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will appear inside the ChatGPT experience. The test coincides with the U.S. launch of ChatGPT Go, a low-cost subscription tier priced at $8 per month that […]
Welcome to this week’s Pulse. Google is laying more groundwork for agent-led shopping, Google Trends is getting a Gemini helper inside Explore, and Google appears to have responded to a report we covered last week on AI Overviews health queries. Here’s what matters for you and your work. Universal Commerce Protocol (UCP) Brings Agent Checkout […]
Welcome to this week’s PPC Pulse. This week’s news centers around quite a few Google updates. Google rolled out campaign total budgets in open beta, introduced a new Direct Offers pilot inside AI Mode, and confirmed several Shopping promotion policy updates taking effect in early 2026. The updates affect how advertisers manage fixed promotional spend, […]
Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in […]
An advisory was published about a vulnerability discovered in the Membership Plugin By StellarWP which exposes sensitive Stripe payment setup data on WordPress sites using the plugin. The flaw enables unauthenticated attackers to launch attacks and is rated 8.2 (High). Membership Plugin By StellarWP The Membership Plugin – Restrict Content By StellarWP is used by […]
Google’s AI Overviews may be relying on YouTube more than official medical sources when answering health questions, according to new research from SEO platform SE Ranking. The study analyzed 50,807 German-language health prompts and keywords, captured in a one-time snapshot from December using searches run from Berlin. The report lands amid renewed scrutiny of health-related […]
Pinterest has published a new marketing guide for 2026, which covers off on all the key moments and celebrations that you need to keep in mind for tie-in opportunities. And given that Pinterest is used by many people for planning, it could be worth taking a look, and ensuring that you’re setting up your campaigns […]
A security vulnerability was discovered in the popular All in One SEO (AIOSEO) WordPress plugin that made it possible for low-privileged users to access a site’s global AI access token, potentially allowing them to misuse the plugin’s artificial intelligence features and could allow attackers to generate content or consume credits using the affected site’s AIOSEO […]
Google’s looking to make it easier to get the most out of your ad campaigns, with the introduction of campaign total budgets in Search, Performance Max and Shopping campaigns. Campaign total budgets enable you to set a campaign spend amount that will apply to the full duration of that ad push, which cannot be changed. […]
X has taken a new step to reduce the amount of spam posting in the app, this time by cutting off API access to apps that reward users for posting on X. In a new announcement, X’s head of product Nikita Bier has said that X will be cutting off all apps that offer posting […]