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A recent Search Off The Record episode featuring Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, explored the revolutionary aspect of AI and how a new wave of users are crafting longer conversational queries. They pointed out that while AI has democratized access to information it has made experience-based insights more […]
Google’s Martin Splitt and Nikola Todorovic discussed the impact of AI on search, revealing that there’s a new wave of people that are doing things with Google search that is markedly different than in the past and that this is an upward trend. Martin Splitt noted that AI in search is not new and that […]
On April 29, 2026, Sundar Pichai stood before Alphabet’s investors and delivered a masterclass in optimism. Google Cloud revenue crossed $20 billion for the first time. AI Overviews are driving Search queries to all-time highs. Gemini Enterprise paid users grew 40% quarter over quarter. “A terrific start to the year.” One day later, Jasmine Sun […]
Your content can be fully crawled, well-structured, and ranking respectably in traditional search — and still never show up in a single ChatGPT or Perplexity answer. That gap between being crawlable and being cited is where most teams misdiagnose the problem. They assume it’s a visibility issue and publish more content, when the real failure […]
Google’s Liz Reid explained on the Bloomberg Odd Lots podcast how AI Mode and AI Overviews are enabling detailed, need-based query patterns that create new challenges for Google. This points to a consequential change in search behavior that directly impacts how to approach SEO. Keyword Fragmentation In AI Search Liz Reid explained that users have […]
Google’s Liz Reid recently sat down for an interview that quietly clarified something a lot of SEOs have been guessing at: why some searches land on AI Mode, some stay on classic results, and some never touch AI at all. Her answer centers on a term most people outside Google have never heard — “browsy […]
Google Ads has gone through a steady wave of changes over the past year. Advancements in outputs like Demand Gen and AI Max, and shifts in how users interact with search have all changed how performance shows up in the data. A new Q1 2026 benchmark report from Optmyzr, based on more than 21,000 accounts, […]
Most webinar programs get judged on the wrong number. Registration counts and live attendance look great on a slide, but they say nothing about whether the program moved pipeline. A webinar that actually drives ROI does three things at once: it teaches the audience something they genuinely want to know, it produces a durable asset […]
Performance Max was pitched as the campaign type you set up once and let run. Five years into its existence, that pitch has aged badly. PMax only performs when someone is actively steering it, and left alone it burns budget on exactly the impressions that don’t convert. The setup producing the most consistent results for […]
Google’s own advice on surviving AI search is not a technical roadmap. It is closer to a mindset shift, and it came from an unusually candid conversation between Google Search Advocate Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, on the company’s Search Off The Record podcast. Splitt put the question […]