Blog

Google updated the Universal Commerce Protocol with new Cart and Catalog capabilities, highlighted Identity Linking as an available option, and announced a simpler onboarding process through Merchant Center. The update is UCP’s first since Google launched the protocol at NRF in January. Cart and Catalog are published as draft specifications. Identity Linking is in the […]

So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written, structured for humans who are trying to make decisions. Your analytics show strong engagement, and your team is proud of the work. Then someone asks ChatGPT a question your library answers perfectly, and the response […]

For today’s Ask An SEO, we answer the question: “As an SEO, should I be using log file data, and what can it tell me that tools can’t?” What Are Log Files Essentially, log files are the raw record of an interaction with a website. They are reported by the website’s server and typically include […]

Google’s John Mueller answered a question about Search Console and 404 error reporting, suggesting that repeated crawling of pages with a 404 status code is a positive signal. 404 Status Code The 404 status code, often referred to as an error code, has long confused many site owners and SEOs because the word “error” implies […]