Catégorie : Marketing

LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving its presence in LLMs and AI Overviews. For practitioners adjusting to AI search, this is a rare look at what a heavily-cited source tested and […]

Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the […]

Google added new documentation to Search Central covering their Preferred Sources program that helps news websites get into the Top Stories feature. The documentation explains what publishers can do to make it more likely to be ranked in Top Stories and get more traffic. Top Stories Given that Top Stories is about breaking news, freshness […]

X’s Grok app has been reinstated in Indonesia, after it was recently banned for generating sexualized images of people without their knowledge or consent. In early January, in response to the Grok nudification trend on X, Indonesia’s Communications Ministry threatened to ban both X and the separate Grok app if concerns related to “degrading pictures of […]

Well, this is something. According to reports, OpenAI is informing advertisers who are interested in placing their promotions within ChatGPT responses that they’ll be required to commit at least $200k in spending up front to even be considered for the initial live launch. Which is ambitious to say the least. OpenAI announced an upcoming beta […]

TikTok has announced its latest Black History Month showcase, which will include a range of influential #BlackTikTok creators who have helped to redefine culture in the app. For the past five years, TikTok has looked to uplift and highlight prominent creators for the event, and this year will be no exception, with a range of […]

TikTok has announced its latest TikTok LIVE event, which will feature major Hollywood stars, alongside emerging TikTok talent, in a big-time showcase of some the app’s top performers. TikTok’s Live Fest event will be held at Planet Hollywood Las Vegas on February 12th, and will be hosted by multi-Emmy Award-winning actress Keke Palmer, who will […]

Meta has announced some updates for its Creator Marketplace, which enables brands to find relevant creators to work with on paid partnership campaigns. And there are some handy additions here, including updated creator recommendations, based on creators who follow your brand or have previously engaged with your posts, ad performance indicator badges which are reflective […]

X has announced a new partnership with Warner Brothers Discovery (WBD) for coverage of the upcoming Winter Olympics, with the deal enabling X to share exclusive Winter Olympics content with audiences in Europe and the U.K. That’ll also provide more opportunities for marketing tie-ins and promotions, as X looks to capitalize on the popularity of […]

As you’ve no doubt noticed, scammers are increasingly targeting people with fake job offers, with seemingly big-name companies randomly reaching out and claiming that they’ve recognized your skills, making you a perfect fit for a role with their business. These are not legit, and I dare say no major organization is ever going to randomly […]